Robert Vasquez

Pioneer
DISC Type : ids

Co-Founder at Launch Beach Labs

Los Angeles Metropolitan Area, United States

Overview

Robert is a revenue leader and the Co-Founder of Launch Beach Labs, where he focuses on building go-to-market engines for other companies. A graduate of California State University, Fullerton, he was formerly the VP of Sales at Trellis Research. Colleagues describe him as data-driven, coachable, and a great leader.

Outside of work, Robert is a proud "Dog Dad" and is an active participant in the Long Beach tech community. He enjoys celebrating team successes with activities like attending Dodgers games with his colleagues.

He co-founded Launch Beach Labs with a specific focus on creating "revenue architecture" for founders.

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Go-To-Market Strategy
His current venture, Launch Beach Labs, is explicitly focused on building GTM engines for other businesses from the ground up.
Revenue Architecture
He believes that a strong revenue architecture, including a clear ICP and disciplined qualification, is what separates momentum from sustainable growth.
Supporting Founders
Launch Beach Labs was built with a focus on helping founders, and he is passionate about contributing to the local tech startup community.

Media Appearances

Robert has no verified media appearances

Work History

9-2025
Co-Founder at Launch Beach Labs
1-2022 - 7-2025
VP of Sales at Trellis Research
5-2020 - 12-2021
Director of Sales, Pilot Programs at OmniEngine
9-2019 - 5-2022
Co-Founder at Swar-Yay!
9-2019 - 5-2020
Growth Advisor at OmniEngine

Education

BA from California State University, Fullerton
Data Analytics from General Assembly

More Information

Social Presence :

Prographics :

Exp : 12 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Co-Founder at Launch Beach Labs
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Robert

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • They are generally fast movers and can take quick decisions
  • Can Robert take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Robert

Personality Compatibility


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