Robin Thurston

Pioneer
DISC Type : Dis

Founder and CEO at Outside

Boulder, Colorado, United States

Overview

Robin Thurston is the Founder and CEO of Outside Inc. , a leading active lifestyle media company. His career is centered on digital fitness and media, notably founding MapMyFitness and later serving as Chief Digital Officer for Under Armour after they acquired it. He earned his MS from the University of Colorado Denver.

An avid cyclist and endurance athlete, Robins personal passions have directly fueled his professional ventures. He is a vocal advocate for the mental and physical health benefits of spending time in nature and actively promotes increasing outdoor participation for everyone.

He holds patents for systems that rank athletic performance and verify fitness activities.

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Active Lifestyle Media
As CEO of Outside, he is consolidating premier media brands to create a comprehensive, personalized platform for active lifestyle participants.
Digital Fitness Platforms
He founded the pioneering fitness tracking app MapMyFitness and later guided Under Armour's digital strategy as its Chief Digital Officer.
Outdoor Participation
He actively discusses the importance of nature for mental health and references industry reports on outdoor participation trends.

Media Appearances

31. Robin Thurston | CEO & Founder @ Outside Interactive Inc., Co-Founder MapMyFitness, Professional Cyclist. Featured in Buzzsprout

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Unscripted: Outside’s Robin Thurston on Modern Media Challenges. Featured in Athletech News

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#75: Robin Thurston, CEO of Outside | Fitt Insider Podcast. Featured in Fitt Insider

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Work History

8-2019
Founder and CEO at Outside
7-2016 - 4-2019
Chief Executive Officer at Helix
1-2015 - 6-2016
EVP - Chief Digital Officer at Under Armour
12-2013 - 12-2014
SVP - Chief Digital Officer at Under Armour
8-2012 - 12-2013
Co-Founder and CEO at MapMyFitness

Education

9-1997 - 5-1999
MS from University of Colorado Denver

More Information

Social Presence :

Prographics :

Exp : 19 Location : Boulder, Colorado, United States Job Level : Leadership Designation : Founder and CEO at Outside

Interested in

Sports

Cycling, Racing

Health & Outdoor

Cycling, Racing, Travel

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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Robin

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They are generally fast movers and can take quick decisions
  • Can Robin take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Robin

Personality Compatibility


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