Robin Thurston in

Robin Thurston

Pioneer · DISC type Dis
Founder and CEO at Outside
📍 Boulder, Colorado, United States

Robin Thurston is the Founder and CEO of Outside Inc. , a leading active lifestyle media company. His career is centered on digital fitness and media, notably founding MapMyFitness and later serving as Chief Digital Officer for Under Armour after they acquired it. He earned his MS from the University of Colorado Denver.

An avid cyclist and endurance athlete, Robins personal passions have directly fueled his professional ventures. He is a vocal advocate for the mental and physical health benefits of spending time in nature and actively promotes increasing outdoor participation for everyone.

He holds patents for systems that rank athletic performance and verify fitness activities.

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Experience
19 Years
Current Role
Founder and CEO
Job Level
Leadership
Location
Boulder, Colorado, United States
Personality Overview

How Robin shows up

Driven But Considerate
Friendly But Fast
Dynamic But Sincere

If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Robin cares about

Active Lifestyle Media
As CEO of Outside, he is consolidating premier media brands to create a comprehensive, personalized platform for active lifestyle participants.
Digital Fitness Platforms
He founded the pioneering fitness tracking app MapMyFitness and later guided Under Armour's digital strategy as its Chief Digital Officer.
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Career

Work history

8-2019
Founder and CEO
Outside
7-2016 - 4-2019
Chief Executive Officer
Helix
1-2015 - 6-2016
EVP - Chief Digital Officer
Under Armour
12-2013 - 12-2014
SVP - Chief Digital Officer
Under Armour
8-2012 - 12-2013
Co-Founder and CEO
MapMyFitness
In the press

Media appearances

31. Robin Thurston | CEO & Founder @ Outside Interactive Inc., Co-Founder MapMyFitness, Professional Cyclist. Featured in Buzzsprout
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Unscripted: Outside’s Robin Thurston on Modern Media Challenges. Featured in Athletech News
+16 more appearances Login to view media
Education
9-1997 - 5-1999
MS
University of Colorado Denver
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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