Robin Thurston is the Founder and CEO of Outside Inc. , a leading active lifestyle media company. His career is centered on digital fitness and media, notably founding MapMyFitness and later serving as Chief Digital Officer for Under Armour after they acquired it. He earned his MS from the University of Colorado Denver.
An avid cyclist and endurance athlete, Robins personal passions have directly fueled his professional ventures. He is a vocal advocate for the mental and physical health benefits of spending time in nature and actively promotes increasing outdoor participation for everyone.
He holds patents for systems that rank athletic performance and verify fitness activities.
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