Robert Yackel

Critic
DISC Type : C

Director - Paid Social and Programmatic Platform Management and Investment at RPA

Los Angeles, California, United States

Overview

Robert has no verified overview

Personality Overview

Critic

Negotiator

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Robert has no verified topics they care about

Media Appearances

Robert has no verified media appearances

Work History

5-2025
Director - Paid Social and Programmatic Platform Management and Investment at RPA
4-2022 - 5-2025
Associate Media Director - Digital Media - Platform Management at RPA
3-2021 - 4-2022
Digital Media Supervisor at RPA
6-2018 - 4-2019
Marketing and Branding at Empire Property Group
6-2018 - 4-2019
Business Intern at iOpening Enterprises

Education

Bachelor of Science (B.S.) from University of Southern California
GED from Malvern Preparatory School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Director - Paid Social and Programmatic Platform Management and Investment at RPA
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Insights For Selling To Robert

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robert is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Robert

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Robert move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Robert take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Robert

Personality Compatibility


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