Roberto Berlanga

Inquirer
DISC Type : cd

Director of Brand Marketing and Insights at Groundworks

Virginia Beach, Virginia, United States

Overview

Roberto has no verified overview

Personality Overview

Hard To Convince

Upfront

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Roberto has no verified topics they care about

Media Appearances

Roberto has no verified media appearances

Work History

9-2025
Director of Brand Marketing and Insights at Groundworks
11-2021 - 1-2025
Director, Integrated Marketing at Shoe Carnival, Inc.
9-2019 - 10-2021
Senior Marketing Manager, Merchandising at AutoZone
3-2017 - 8-2019
Senior Marketing Manager, Media at AutoZone
9-2013 - 3-2017
Marketing Manager, Media & Brand at AutoZone

Education

2007 - 2009
Master International Business from ESCP Business School
2007 - 2009
MBA from Management Development Institute, Gurgaon

More Information

Social Presence :

Prographics :

Exp : 16 Location : Virginia Beach, Virginia, United States Job Level : Mid-senior Designation : Director of Brand Marketing and Insights at Groundworks
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Insights For Selling To Roberto

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roberto is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Roberto

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Roberto move?

  • Their decision making speed is somewhere in the middle.
  • Can Roberto take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Roberto

Personality Compatibility


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