Roberto Gutierrez

Commander
DISC Type : D

Director of Brand Marketing at Backcountry

Salt Lake City, Utah, United States

Overview

Roberto has no verified overview

Personality Overview

Very Quick

Candid & Clear

Impact-Driven

They are not always relationship oriented.  They respond better to strong and respectful interactions. More than the product, they care about the impact of the product.

Topics They Care About

Roberto has no verified topics they care about

Media Appearances

Roberto has no verified media appearances

Work History

2-2026
Director of Brand Marketing at Backcountry
5-2024
GM Skotti Grill USA at SKOTTI by Vennskap
5-2024
Founding Member Crest Collective at Crest Collective
7-2022
Owner Operator - EverLine Coatings Franchise at EverLine Coatings and Services - USA
12-2021 - 7-2022
Vice President at Eventus Outdoors

Education

Doctor of Philosophy (PhD) from San Diego State University
B.A from University of Washington

More Information

Social Presence :

Prographics :

Exp : 17 Location : Salt Lake City, Utah, United States Job Level : Mid-senior Designation : Director of Brand Marketing at Backcountry
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Insights For Selling To Roberto

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roberto is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Roberto

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Roberto move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Roberto take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Roberto

Personality Compatibility


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