As Chief Digital Channels Officer at BanBajío, Roberto Hernández leads the banks digital vision and transformation strategy. His career includes extensive experience in operations, internal control, and finance, with a focus on process automation and IT governance. He is described by colleagues as a dedicated and professional executive.
He led the strategic development of the banks non-assisted channels, which now successfully handle over 80% of all customer transactions.
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Experience
34 Years
Current Role
Chief Digital Channels Officer (CDCO)
Job Level
Leadership
Location
León, Guanajuato, Mexico
Personality Overview
How Roberto shows up
Hard To Convince
Upfront
Demanding
They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.
Priorities
Topics Roberto cares about
Digital Transformation
He is a vocal advocate for digital evolution as the key to competitiveness and recently participated in a podcast to share his insights on the topic.
Digital Banking
As CDCO, he is responsible for the vision and strategy of BanBajío's digital channels, aiming to improve the customer experience beyond physical branches.
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Career
Work history
1-2026
Chief Digital Channels Officer (CDCO)
BanBajío
12-2018 - 1-2026
Director Ejecutivo de Transformación Digital
BanBajío
3-2013 - 12-2018
Chief Operating Officer
BanBajío
10-2008 - 3-2013
Director de Control Interno
BanBajío
6-2007 - 9-2008
Mexico CFO
Global strategic investments LLC
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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