Katerina is a Senior Director at Prime with over 15 years of experience in the communications sector, focusing on behavioural science and digital transformation for pharmaceutical and health clients. Drawing on a background in academia, she holds certifications in Behavioural Economics from the University of Toronto and Health Research from Harvard.
She is passionate about creating solutions that improve health outcomes and advocates for patient-centric thinking. She serves as a Governor at Sherwood Foundation School and contributes to the Patient Engagement Interest Group at the PM Society to advance industry learning and collaboration.
Unique fact: Katerina has co-authored several academic papers on mental health and psychology, including research on the electrophysiological correlates of traits in adolescents.
Read the full overview →They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often. They don’t appreciate bells and whistles unless backed by data.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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