Katerina is a Senior Director at Prime with over 15 years of experience in the communications sector, focusing on behavioural science and digital transformation for pharmaceutical and health clients. Drawing on a background in academia, she holds certifications in Behavioural Economics from the University of Toronto and Health Research from Harvard.
She is passionate about creating solutions that improve health outcomes and advocates for patient-centric thinking. She serves as a Governor at Sherwood Foundation School and contributes to the Patient Engagement Interest Group at the PM Society to advance industry learning and collaboration.
Unique fact: Katerina has co-authored several academic papers on mental health and psychology, including research on the electrophysiological correlates of traits in adolescents.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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