Katerina Kelesidi

Critic
DISC Type : C

Senior Director at Prime

London, England, United Kingdom

Overview

Katerina is a Senior Director at Prime with over 15 years of experience in the communications sector, focusing on behavioural science and digital transformation for pharmaceutical and health clients. Drawing on a background in academia, she holds certifications in Behavioural Economics from the University of Toronto and Health Research from Harvard.

She is passionate about creating solutions that improve health outcomes and advocates for patient-centric thinking. She serves as a Governor at Sherwood Foundation School and contributes to the Patient Engagement Interest Group at the PM Society to advance industry learning and collaboration.

Unique fact: Katerina has co-authored several academic papers on mental health and psychology, including research on the electrophysiological correlates of traits in adolescents.

Personality Overview

Negotiator

Critic

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Patient Engagement
A core focus of her recent activity and a topic she champions through the PM Society, emphasizing co-creation with patients to ensure treatments are successful and valuable.
Behavioural Science
A foundational skill from her academic background that she applies to global campaigns, omnichannel transitions, and stakeholder engagement to drive meaningful change in healthcare.
Digital Transformation
Designs and delivers global digital transformation projects for pharmaceutical and healthcare clients, focusing on integrating technology to improve health outcomes.

Media Appearances

Katerina has no verified media appearances

Work History

4-2025
Senior Director at Prime
3-2023
Governor at Sherwood Foundation School
11-2022
Healthcare Consultant at BeSciLab
11-2021 - 10-2022
Senior Director at Edelman
1-2018 - 11-2021
Director at Health Unlimited

Education

2013 - 2013
Behavioural Economics in Action (edX online) from University of Toronto - Rotman School of Management
2012 - 2013
Health in Numbers: Quantitative Methods in Clinical & Public Health Research (edX online) from Harvard T.H. Chan School of Public Health

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Senior Designation : Senior Director at Prime
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Insights For Selling To Katerina

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katerina is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Katerina

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Katerina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Katerina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Katerina

Personality Compatibility


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