Roberto Juárez Andrade

Inquirer
DISC Type : cd

Sr Manager GBS FP&A - Taste Elevation at Kraft Heinz

Álvaro Obregón, Mexico City, Mexico

Overview

Roberto is a Senior FP&A Manager at Kraft Heinz with a background as a consultant at KPMG. An alumnus of Instituto Tecnológico Autónomo de México, he is dedicated to leveraging data-driven analysis to optimize financial performance and enhance strategic decision-making across the business.

He is deeply committed to professional development, recently embarking on a personal journey to become a Data Scientist after over a decade in finance. He actively champions diversity, specifically encouraging female candidates to join his team.

He believes that true strategic vision is only possible by having a deep, fundamental understanding of a businesss real-world operations.

Personality Overview

ROI Conscious

Judgemental

Demanding

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Data-Driven Strategy
His career focuses on leveraging financial planning, analysis, and business intelligence to guide strategy and improve performance.
Upskilling in Tech
After a decade in finance, he has recently started learning data science to better shape business decisions, showing a passion for continuous development.
Inclusive Hiring
His recent social media posts about hiring for his team have strongly encouraged female candidates to apply, indicating a commitment to diversity.

Media Appearances

Roberto has no verified media appearances

Work History

9-2025
Sr Manager GBS FP&A - Taste Elevation at Kraft Heinz
6-2024 - 9-2025
Sr Manager FP&A & BI at Tiendas Neto
1-2022 - 6-2024
FP&A Manager at ASR Group
7-2021 - 1-2022
Strategy Associate at ASR Group
9-2019 - 7-2021
Senior Consultant, Financial Strategy & Transformation Advisory at KPMG

Education

2012 - 2017
Licenciatura from Instituto Tecnológico Autónomo de México
2015 - 2015
Portfolio management & industrial organization Exchange program from Università Bocconi

More Information

Social Presence :

Prographics :

Exp : 8 Location : Álvaro Obregón, Mexico City, Mexico Job Level : Middle Designation : Sr Manager GBS FP&A - Taste Elevation at Kraft Heinz
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Insights For Selling To Roberto

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roberto is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Roberto

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Roberto move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Roberto take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Roberto

Personality Compatibility


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