Roberto Kauffmann-Dev

Pioneer
DISC Type : DIS

Chief Consulting Officer and CEO Vietnam at GRADION

Ho Chi Minh City, Vietnam

Overview

Roberto is the CEO of Gradion for Vietnam and Thailand, leading a deep technology consulting practice. He has extensive global experience accelerating digital transformation and commercial growth in e-commerce, fintech, and telecoms. He holds a German university degree, a French Grande Ecole diploma, and a European MBA. People he has worked with describe him as passionate, analytical, and a great mentor.

He has a keen interest in unique cultural experiences, reflected in his detailed observations of events like the Munich Oktoberfest. A recommendation highlights his unique blend of Brazilian creativity, suggesting a diverse cultural background that influences his approach to leadership and problem-solving.

He is described by colleagues as a unique and marvelous blend of German efficiency and Brazilian creativity.

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Data & AI Strategy
Advises C-level executives on deriving business value from data and AI, helping companies speed up decision-making and grow revenue.
Tech Scale-up Growth
Organizes masterclasses for start-ups and scale-ups focused on structuring their tech organizations to successfully drive and sustain growth.
Vietnamese Tech Ecosystem
Actively promotes the ingenuity and tenacity of Vietnamese start-ups at international events, fostering connections between Vietnam and global tech hubs.

Media Appearances

Roberto has no verified media appearances

Work History

9-2025
Chief Consulting Officer and CEO Vietnam at GRADION
9-2025
Chief Consulting Officer and Director General Vietnam at GRADION
5-2025 - 9-2025
Chief Executive Officer Vietnam & Thailand at GRADION
1-2025 - 5-2025
Chief Operating Officer Vietnam at GRADION
5-2024 - 5-2025
Technology Community Leader at Asia Pillars - Bangkok - Business Networking Events for C-Levels

Education

2-2024 - 4-2024
Certification from Kellogg Executive Education
Executive Education: Organizational Leadership from Hult International Business School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Ho Chi Minh City, Vietnam Job Level : Leadership Designation : Chief Consulting Officer and CEO Vietnam at GRADION
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Insights For Selling To Roberto

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roberto is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Roberto

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Roberto move?

  • They are generally fast movers and can take quick decisions
  • Can Roberto take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Roberto

Personality Compatibility


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