Roberto Ribeiro in

Roberto Ribeiro

Inquirer · DISC type cd
CGO | Business Development Director at Sercom
📍 São Paulo, São Paulo, Brazil

Roberto Ribeiro is a C-Level executive with over 20 years of experience leading commercial strategy, digital transformation, and CX for major companies like Almaviva and Teleperformance. Holding an MBA and marketing education from Dartmouth, he specializes in BPO and growth. Colleagues describe him as strategic, assertive, and disruptive.

He is driven by a mission to transform peoples work and lives, aiming to generate social impact and create value for companies. Roberto actively shares his thoughts on the future of work, company culture, and the integration of new technologies like AI into business teams.

Unique fact: Roberto champions a "Focus of the client" philosophy, shifting the perspective from what the company wants to what the client is actually focused on.

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Experience
23 Years
Current Role
CGO | Business Development Director
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Roberto shows up

Judgemental
Hard To Convince
ROI Conscious

They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Priorities

Topics Roberto cares about

AI in the Workplace
He recently shared thoughts on a future where autonomous AI agents are part of the company organogram, indicating an interest in advanced, practical applications of AI.
Customer Experience
Based on his professional focus and personal posts about poor airline service, he has a deep-seated belief in high-quality customer care from both a provider and consumer standpoint.
+4 more topics Login to view topics
Career

Work history

1-2025
CGO | Business Development Director
Sercom
8-2022 - 11-2024
Executive Director of Commercial, Marketing and Digital Solutions
ABAI Brasil
5-2019 - 4-2022
Commercial and Marketing Executive Director
Tel Contact Center
4-2018 - 5-2019
Director of New Business and Marketing
AlmavivA Experience
5-2017 - 4-2018
Executive Director of New Business, Marketing and Digital Transformation
Neobpo
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Marketing
The Tuck School of Business at Dartmouth
Master of Business Administration - MBA
Cefet/RJ - Centro Federal de Educação Tecnológica Celso Suckow da Fonseca
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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