Roberto Rios
Login to view DISC.Roberto Rios is the Chief Marketing Officer at Schwans Company, leveraging over 25 years of experience building iconic global brands like Pepsi, Gatorade, and Frito-Lay. His career began in R&D at Procter & Gamble after earning a chemical engineering degree from the National University of Mexico, shaping his data-driven approach to brand growth.
He is passionate about purpose-led engagement and community impact, demonstrated by his role on the Board of Directors for the 2026 Special Olympics USA Games. He was inspired to join by the organizations vision of inclusion and hopes to elevate its mission through his involvement with the Games.
Unique fact: Roberto made a deliberate career move from leading marketing for giants like PepsiCo to joining a smaller company to help challenger brands achieve iconic status.
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