Roberto Rios

Energizer
DISC Type : I

Chief Marketing Officer at Schwan's Company

Minneapolis, Minnesota, United States

Overview

Roberto Rios is the Chief Marketing Officer at Schwans Company, leveraging over 25 years of experience building iconic global brands like Pepsi, Gatorade, and Frito-Lay. His career began in R&D at Procter & Gamble after earning a chemical engineering degree from the National University of Mexico, shaping his data-driven approach to brand growth.

He is passionate about purpose-led engagement and community impact, demonstrated by his role on the Board of Directors for the 2026 Special Olympics USA Games. He was inspired to join by the organizations vision of inclusion and hopes to elevate its mission through his involvement with the Games.

Unique fact: Roberto made a deliberate career move from leading marketing for giants like PepsiCo to joining a smaller company to help challenger brands achieve iconic status.

Personality Overview

Imaginative

Full Of Energy

Relationship Oriented

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Challenger Brands
He left industry giants like PepsiCo to help smaller, "underdog" brands at Schwan's become iconic market leaders.
Purpose-Led Engagement
Focuses on driving brand growth through purpose. His active role with the Special Olympics reflects a deep commitment to community and inclusion.
Digital Transformation
A key part of his mandate at Schwan's is to accelerate the company's digital transformation to meet evolving consumer preferences and needs.

Media Appearances

Roberto has no verified media appearances

Work History

12-2019
Chief Marketing Officer at Schwan's Company
8-2018 - 10-2019
CMO Global Beverages at PepsiCo
2-2017 - 8-2018
Sr VP Marketing CSD portfolio Pepsico North America Beverages at PepsiCo
1-2013 - 1-2017
CMO Food Service at PepsiCo
1-2011 - 12-2012
Sr. VP and GM at Pepsico Foods Brasil

Education

Bachelor of Science (B.S.) from National University of Mexico

More Information

Social Presence :

Prographics :

Exp : 20 Location : Minneapolis, Minnesota, United States Job Level : Leadership Designation : Chief Marketing Officer at Schwan's Company
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Insights For Selling To Roberto

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roberto is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Roberto

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Roberto move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Roberto take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Roberto

Personality Compatibility


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