Robin Burrowes in

Robin Burrowes

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Head of Marketing/GTM, Kindle at Amazon
📍 Seattle, Washington, United States

Robin is a marketing leader with 20+ years of experience driving global growth at Amazon, Apple, and Microsoft. He excels at scaling products, having grown Xbox Live from 100k to 10M subscribers and launched Amazon Music Unlimited to 5M subscribers in its first year. Colleagues describe him as a visionary, forward-thinking leader and a true mentor.

He is passionate about mentoring the next generation of marketers, which he does through his "Next Gen Marketer" practice and by serving as a mentor for graduate students at Seattle University. A lifelong music enthusiast, Robin also has a secondary career as a DJ, playing in venues and bars across Seattle and internationally.

Unique fact: He pivoted Xbox Lives strategy from a pure gaming service to a broad entertainment lifestyle brand, increasing its subscriber base by 100x.

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Experience
20 Years
Current Role
Head of Marketing/GTM, Kindle
Location
Seattle, Washington, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Robin cares about

Marketing Mentorship
Founded "Next Gen Marketer" to share lessons from his career and actively mentors graduate students to help ambitious marketers accelerate their growth.
Subscriber Growth
Has a distinct track record of driving massive user growth, scaling Amazon Music to 5 million subscribers and expanding the Xbox Live user base by 100x.
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Career

Work history

3-2024 - 9-2025
Head of Marketing/GTM, Kindle
Amazon
9-2019 - 3-2024
Marketing Leader (Principal), IMDb
Amazon
10-2018 - 9-2019
Head of Marketing, Amazon Go
Amazon
9-2019 - 3-2024
Global Head of Marketing, IMDb
IMDb.com
1-2012 - 3-2013
Head of App Store Marketing, Apple (EMEIA)
Apple
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1987 - 1991
BA (Hons.) Economics
University of Strathclyde
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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