Robin Burrowes

Initiator
DISC Type : Di

Head of Marketing/GTM, Kindle at Amazon

Seattle, Washington, United States

Overview

Robin is a marketing leader with 20+ years of experience driving global growth at Amazon, Apple, and Microsoft. He excels at scaling products, having grown Xbox Live from 100k to 10M subscribers and launched Amazon Music Unlimited to 5M subscribers in its first year. Colleagues describe him as a visionary, forward-thinking leader and a true mentor.

He is passionate about mentoring the next generation of marketers, which he does through his "Next Gen Marketer" practice and by serving as a mentor for graduate students at Seattle University. A lifelong music enthusiast, Robin also has a secondary career as a DJ, playing in venues and bars across Seattle and internationally.

Unique fact: He pivoted Xbox Lives strategy from a pure gaming service to a broad entertainment lifestyle brand, increasing its subscriber base by 100x.

Personality Overview

Conviction Driven

Friendly Challenger

Confident

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Marketing Mentorship
Founded "Next Gen Marketer" to share lessons from his career and actively mentors graduate students to help ambitious marketers accelerate their growth.
Subscriber Growth
Has a distinct track record of driving massive user growth, scaling Amazon Music to 5 million subscribers and expanding the Xbox Live user base by 100x.
Strategic Partnerships
Leverages partnerships to drive results, including a TikTok collaboration for IMDb and major campaigns with UEFA and The Times of London while at Apple.

Media Appearances

Robin has no verified media appearances

Work History

3-2024 - 9-2025
Head of Marketing/GTM, Kindle at Amazon
9-2019 - 3-2024
Marketing Leader (Principal), IMDb at Amazon
10-2018 - 9-2019
Head of Marketing, Amazon Go at Amazon
9-2019 - 3-2024
Global Head of Marketing, IMDb at IMDb.com
1-2012 - 3-2013
Head of App Store Marketing, Apple (EMEIA) at Apple

Education

1987 - 1991
BA (Hons.) Economics from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 20 Location : Seattle, Washington, United States Job Level : N/A Designation : Head of Marketing/GTM, Kindle at Amazon
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Robin

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Robin take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Robin

Personality Compatibility


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