Robin Butler

Initiator
DISC Type : Di

Group Chief Operating Officer at RAC

Greater Oxford Area, United Kingdom

Overview

Robin has no verified overview

Personality Overview

Conviction Driven

Confident

Impact-Oriented

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Robin has no verified topics they care about

Media Appearances

Robin has no verified media appearances

Work History

7-2025
Group Chief Operating Officer at RAC
11-2023 - 12-2025
Director of Breakdown Contact Centres at RAC
9-2020 - 12-2023
Group Service Director at Waterlogic International
9-2019
Director at Colehayes Consulting
11-2018 - 7-2019
Director of Enterprise Field Service (Interim) at BT

Education

1997 - 2000
BSc from Cardiff University / Prifysgol Caerdydd
2001 - 2002
PGCE from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Oxford Area, United Kingdom Job Level : Leadership Designation : Group Chief Operating Officer at RAC
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Robin

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Robin take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Robin

Personality Compatibility


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