Robin Coenen

Commander
DISC Type : D

Total Wealth Coach at Self-employed

La Massana, Andorra

Overview

Robin is an executive coach, entrepreneur, and former Dutch Special Forces Officer who now helps high-achievers transform financial success into a Total Wealth lifestyle. Drawing on his experience building multiple businesses, including in e-commerce and vacation rentals, people often describe him as focused, positive, and creative in his approach to preventing entrepreneurial burnout.

Originally from the Netherlands, Robin now lives in Andorra. He is passionate about adventure and fitness, with interests that include trail running, hiking, boxing, and snowmobiling. He values creating experiences over accumulating wealth, exemplified by recently climbing Mt. Kilimanjaro with his teenage daughter, Leyla.

Unique fact: Robin transitioned from being a Team Leader in a Special Forces counter-terrorism unit to a life design strategist for CEOs.

Personality Overview

Impact-Driven

Risk-Taker

Decisive

More than the product, they care about the impact of the product.  They take a lot of pride in personal achievements. They like to move fast and expect the same from others.

Topics They Care About

Entrepreneurial Burnout
His coaching practice is founded on his personal story of overcoming burnout and helping other entrepreneurs avoid the same pitfalls of a 'hustle culture' mindset.
Adventure Travel
He actively seeks 'epic adventures' as a core part of his life philosophy, having recently climbed Mt. Kilimanjaro and participated in snowmobile tours in Romania.
Biohacking & Fitness
He uses a detailed regimen of superfoods, supplements, and daily workouts like trail running and boxing to maintain what he calls an 'optimal' state of health.

Media Appearances

Robin has no verified media appearances

Work History

9-2024
Total Wealth Coach at Self-employed
9-2021
Owner at Spiruella Superfoods
2004
Owner at Club Villamar
6-2022 - 2-2026
Owner at 8020 Marketing Solutions
6-2000 - 12-2005
Dutch Special Forces Officer (Royal Dutch Commandos) at MINDEF (NL)

Education

Robin has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : La Massana, Andorra Job Level : N/A Designation : Total Wealth Coach at Self-employed
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Robin

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Robin take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Robin

Personality Compatibility


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