Russell Cross III

Judge
DISC Type : Dc

Founder | Leadership and Personal Growth Coach at RC3 Leadership

Greater Orlando, United States

Overview

Russell Cross III is the founder of RC3 Leadership, a coaching community dedicated to developing effective leaders. His approach is shaped by his background in the Marine Corps and a successful career in sales leadership at ADT, where he was recognized in the top 1% nationally. He is a graduate of Portland State University.

People who have worked with him often describe him as a motivational, forward-thinking, and rock-steady servant leader who is deeply compassionate and supportive of his teams.

After receiving a top manager award, he felt the recognition belonged to his team, so he personally created individual awards for each of them.

Personality Overview

Fast But Wary

Quality Focused

Features Driven

They do not care very much about building rapport or relationships.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Leadership Development
He founded RC3 Leadership to help leaders build effective people and systems, based on his philosophy of making leaders "unnecessary" by empowering their teams.
Servant Leadership
His core belief is that leaders should build up their team rather than absorb all responsibility, a principle he actively coaches and practices.
Sales Excellence
As a District Sales Manager at ADT, he earned multiple awards, including the 2024 Circle of Excellence, which is given to the top 1% of performers.

Media Appearances

Russell has no verified media appearances

Work History

1-2026
Founder | Leadership and Personal Growth Coach at RC3 Leadership
9-2021
District Sales Manager at ADT
8-2015 - 9-2021
District Sales Manager at ADT
8-2014 - 7-2015
Sales Representative at ADT
9-2012 - 8-2014
Program Coordinator 1 at Oregon Judicial Department

Education

2011 - 2013
Bachelor of Science (B.S.) from Portland State University
2010 - 2011
Associate of Arts and Sciences (AAS) from Heald College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Orlando, United States Job Level : N/A Designation : Founder | Leadership and Personal Growth Coach at RC3 Leadership
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Russell

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • If convinced, they can reach decisions quite fast.
  • Can Russell take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Russell

Personality Compatibility


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