Russell Cross III in

Russell Cross III

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Founder | Leadership and Personal Growth Coach at RC3 Leadership
📍 Greater Orlando, United States

Russell Cross III is the founder of RC3 Leadership, a coaching community dedicated to developing effective leaders. His approach is shaped by his background in the Marine Corps and a successful career in sales leadership at ADT, where he was recognized in the top 1% nationally. He is a graduate of Portland State University.

People who have worked with him often describe him as a motivational, forward-thinking, and rock-steady servant leader who is deeply compassionate and supportive of his teams.

After receiving a top manager award, he felt the recognition belonged to his team, so he personally created individual awards for each of them.

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Current Role
Founder | Leadership and Personal Growth Coach
Location
Greater Orlando, United States
Personality Overview

How Russell shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Russell cares about

Leadership Development
He founded RC3 Leadership to help leaders build effective people and systems, based on his philosophy of making leaders "unnecessary" by empowering their teams.
Servant Leadership
His core belief is that leaders should build up their team rather than absorb all responsibility, a principle he actively coaches and practices.
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Career

Work history

1-2026
Founder | Leadership and Personal Growth Coach
RC3 Leadership
9-2021
District Sales Manager
ADT
8-2015 - 9-2021
District Sales Manager
ADT
8-2014 - 7-2015
Sales Representative
ADT
9-2012 - 8-2014
Program Coordinator 1
Oregon Judicial Department
In the press

Media appearances

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Education
2011 - 2013
Bachelor of Science (B.S.)
Portland State University
2010 - 2011
Associate of Arts and Sciences (AAS)
Heald College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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