Robin Copestick

Observer
DISC Type : ci

Managing Director at Freixenet Copestick

Newbury, England, United Kingdom

Overview

Robin is an experienced Managing Director in the wine and spirits industry, known for building successful alcohol brands like i heart Wines. At Freixenet Copestick, he has driven significant growth, establishing it as the UKs leading sparkling wine supplier. He also serves on the board of the Wine and Spirit Trade Association (WSTA).

Outside of his primary role, Robin is passionate about advancing the industry through collaboration and mentorship. His leadership style is inclusive and encouraging, and he enjoys traveling, sports, and dining out. He remains highly ambitious, consistently seeking new challenges and opportunities for growth and innovation.

He recently became a non-executive director at Packamama, a company specializing in sustainable, flat wine bottles, reflecting his commitment to industry innovation and environmental responsibility.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Sustainable Packaging
Joined the board of eco-friendly bottle producer Packamama, stating the drinks industry needs to take sustainability more seriously to meet consumer demand and protect the planet.
Alcohol Brand Building
Has a long, proven history of creating and growing major wine brands, including the internationally successful 'i heart Wines, ' focusing on a 360-degree approach.
Sparkling Wine Market
As MD of the UK's largest sparkling wine supplier, he has deep expertise in market trends, consumer behavior, and category growth strategies for Cava, Prosecco, and Champagne.

Media Appearances

Robin has no verified media appearances

Work History

1-2019
Managing Director at Freixenet Copestick
7-2005 - 1-2019
Managing Director at Copestick Murray
1-2002 - 7-2005
General Manager for Europe at McGuigan Simeon Wines Ltd - Now Australian Vintage Limited
1-1985 - 12-2001
Joint Managing Director at Moreno Wine Importers

Education

1979 - 1982
Education details unavailable from Taunton School
Education details unavailable from Edenhurst

More Information

Social Presence :

Prographics :

Exp : 40 Location : Newbury, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Freixenet Copestick
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Robin

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Robin take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Robin

Personality Compatibility


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