Jeremy Laight

Visionary
DISC Type : Ds

Group Marketing Director at dns accountants

London, England, United Kingdom

Overview

Jeremy is a senior marketing leader specializing in data-driven growth and brand transformation within the Fintech and SaaS sectors. Colleagues describe him as a strategic leader, mentor, and consummate professional. He is the founder of RocketJam, a fractional CMO service, and The Slice Network, a community for marketers.

Outside of his primary roles, Jeremy is passionate about applying his marketing expertise for social good. He serves as a Trustee for the Safer Tourism Foundation and has previously supported the National Youth Arts Trust, driven by a belief in the power of performing arts to enrich the lives of young people.

Unique fact: Jeremy is the co-inventor of a patented financial transaction system designed to adjust growth parameters for financial accounts.

Personality Overview

Fast But Thoughtful

Direct & Assertive

Risk Tolerant

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Fractional Leadership
He founded The Slice Network, a community to connect, support, and combat isolation for fractional marketing professionals. He frequently speaks on the rise and benefits of this working model.
AI in Marketing
Holds certifications in AI for marketing and discusses how AI is transforming buyer journeys and collapsing the traditional marketing funnel.
Marketing as Investment
Advocates for positioning marketing as a commercial growth engine and an investment, not a cost center. He focuses on efficiency and tying marketing activities directly to revenue.

Media Appearances

Jeremy has no verified media appearances

Work History

9-2025
Group Marketing Director at dns accountants
9-2025
Trustee / Marketing Adviser at Safer Tourism Foundation
8-2025
Fractional Marketing Advisor at Nomi
8-2025
Founder at The Slice Network
10-2023
Founder at RocketJam

Education

2020 - 2020
Mini MBA from MiniMBA
1993 - 1997
Bachelor of Science - BS from University of Glasgow

More Information

Social Presence :

Prographics :

Exp : 2 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Group Marketing Director at dns accountants
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Insights For Selling To Jeremy

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeremy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jeremy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jeremy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jeremy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jeremy

Personality Compatibility


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