Robin De Neef

Questioner
DISC Type : c

Founder at Sobrino Studios

St-Niklaas, Flemish Region, Belgium

Overview

Robin De Neef is the Founder of Sobrino Studios, where he leverages his background as a Data & AI Lead to help e-commerce brands improve their ROAS. With a degree in Applied Computer Science, he specializes in building data-driven marketing solutions and led a team to win an "Excellence in Data and MarTech" award.

Outside of work, Robin dedicates his personal time to continuous learning, completing advanced courses in AI and data engineering. He actively shares his knowledge through his personal tech blog, discussing topics from technical SEO to setting up home servers, and engages with the data community by attending conferences.

He once accidentally de-indexed all his articles from Google while learning about SEO for his personal blog, a mistake he transparently shared online.

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to do thorough analysis of any situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

E-commerce ROAS
He helps 7-figure D2C founders increase their Return on Ad Spend by using data to identify which ad creatives are driving revenue.
Data-driven Creatives
Focuses on turning data insights into clear, testable creative directions for marketing campaigns instead of relying on guesswork.
Modern Data Platforms
Has hands-on experience building a data platform from scratch and is a Certified dlt ELT Specialist, showing commitment to modern tooling.

Media Appearances

Robin has no verified media appearances

Work History

11-2020
Founder at Sobrino Studios
6-2024 - 8-2025
Data & AI Lead at Just Russel
3-2023 - 7-2024
Data Engineer at Just Russel
2-2019 - 1-2023
Full Stack Engineer at ML6
2-2018 - 6-2018
Creative Technologist Intern at Media Innovation Studio

Education

2015 - 2018
Bachelor Applied Computer Science from HOWEST Hogeschool West-Vlaanderen
2009 - 2015
IT Managment from Vrije Handelsschool Broeders

More Information

Social Presence :

Prographics :

Exp : 6 Location : St-Niklaas, Flemish Region, Belgium Job Level : Leadership Designation : Founder at Sobrino Studios
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Robin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Robin take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Robin

Personality Compatibility


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