Robin Mazur in

Robin Mazur

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Senior Director, Brand Strategy at Praytell
📍 Greater Chicago Area, United States

Robin is the Senior Director of Brand Strategy at Praytell, with a background at Weber Shandwick and Four Seasons. Colleagues describe her as a passionate, intuitive, and smart leader who excels at finding the right insights and solutions. She holds a certification in brand strategy from Kellogg Executive Education.

Robin has a strong creative foundation, having studied design at the School of the Art Institute of Chicago. Her recent activities show a passion for collaborative and fun work environments, celebrating her creative teams and engaging in hands-on workshops with them.

She uniquely combines a formal design education with an executive education in brand strategy from a top business school.

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Experience
16 Years
Current Role
Senior Director, Brand Strategy
Job Level
Senior
Location
Greater Chicago Area, United States
Personality Overview

How Robin shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Robin cares about

Brand Strategy
Her entire career, current role as Senior Director of Brand Strategy, and executive education from Kellogg are centered on building and developing brands.
Creative Collaboration
Her social feed frequently celebrates working with her "cool + creative" agency teams and the fun of collaborating on projects and in workshops.
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Career

Work history

11-2022
Senior Director, Brand Strategy
Praytell
10-2020 - 7-2022
Global Vice President, Strategy and Insights
BCV
6-2020
Community Partner
18 Coffees
9-2019 - 10-2020
Global Director, Strategy
BCV
8-2017 - 9-2019
Strategic Planning Manager
BCV
In the press

Media appearances

Praytell named AOR for Cinnabon and other Focus Brands. Featured in PRWeek
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Education
ACE Program - Design
School of the Art Institute of Chicago
2021 - 2021
Strategies That Build Winning Brands
Kellogg Executive Education
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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