Robin Mazur

Inspirer
DISC Type : di

Senior Director, Brand Strategy at Praytell

Greater Chicago Area, United States

Overview

Robin is the Senior Director of Brand Strategy at Praytell, with a background at Weber Shandwick and Four Seasons. Colleagues describe her as a passionate, intuitive, and smart leader who excels at finding the right insights and solutions. She holds a certification in brand strategy from Kellogg Executive Education.

Robin has a strong creative foundation, having studied design at the School of the Art Institute of Chicago. Her recent activities show a passion for collaborative and fun work environments, celebrating her creative teams and engaging in hands-on workshops with them.

She uniquely combines a formal design education with an executive education in brand strategy from a top business school.

Personality Overview

Confident & Optimistic

Charming & Persuasive

Generous

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Brand Strategy
Her entire career, current role as Senior Director of Brand Strategy, and executive education from Kellogg are centered on building and developing brands.
Creative Collaboration
Her social feed frequently celebrates working with her "cool + creative" agency teams and the fun of collaborating on projects and in workshops.
AI in Marketing
She recently participated in a company workshop on using AI for collaboration, noting that "minds were expanded, " indicating a fresh professional interest.

Media Appearances

Praytell named AOR for Cinnabon and other Focus Brands. Featured in PRWeek

See Now

Work History

11-2022
Senior Director, Brand Strategy at Praytell
10-2020 - 7-2022
Global Vice President, Strategy and Insights at BCV
6-2020
Community Partner at 18 Coffees
9-2019 - 10-2020
Global Director, Strategy at BCV
8-2017 - 9-2019
Strategic Planning Manager at BCV

Education

ACE Program - Design from School of the Art Institute of Chicago
2021 - 2021
Strategies That Build Winning Brands from Kellogg Executive Education

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Chicago Area, United States Job Level : Senior Designation : Senior Director, Brand Strategy at Praytell
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Robin

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Robin take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Robin

Personality Compatibility


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