Robin Mazur in

Robin Mazur

Inspirer · DISC type di
Senior Director, Brand Strategy at Praytell
📍 Greater Chicago Area, United States

Robin is the Senior Director of Brand Strategy at Praytell, with a background at Weber Shandwick and Four Seasons. Colleagues describe her as a passionate, intuitive, and smart leader who excels at finding the right insights and solutions. She holds a certification in brand strategy from Kellogg Executive Education.

Robin has a strong creative foundation, having studied design at the School of the Art Institute of Chicago. Her recent activities show a passion for collaborative and fun work environments, celebrating her creative teams and engaging in hands-on workshops with them.

She uniquely combines a formal design education with an executive education in brand strategy from a top business school.

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Experience
16 Years
Current Role
Senior Director, Brand Strategy
Job Level
Senior
Location
Greater Chicago Area, United States
Personality Overview

How Robin shows up

Confident & Optimistic
Charming & Persuasive
Generous

They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Priorities

Topics Robin cares about

Brand Strategy
Her entire career, current role as Senior Director of Brand Strategy, and executive education from Kellogg are centered on building and developing brands.
Creative Collaboration
Her social feed frequently celebrates working with her "cool + creative" agency teams and the fun of collaborating on projects and in workshops.
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Career

Work history

11-2022
Senior Director, Brand Strategy
Praytell
10-2020 - 7-2022
Global Vice President, Strategy and Insights
BCV
6-2020
Community Partner
18 Coffees
9-2019 - 10-2020
Global Director, Strategy
BCV
8-2017 - 9-2019
Strategic Planning Manager
BCV
In the press

Media appearances

Praytell named AOR for Cinnabon and other Focus Brands. Featured in PRWeek
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Education
ACE Program - Design
School of the Art Institute of Chicago
2021 - 2021
Strategies That Build Winning Brands
Kellogg Executive Education
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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