Robin McMillan

Pioneer
DISC Type : dsi

Chief Executive at Exton Park

Exton, England, United Kingdom

Overview

Robin McMillan is the Chief Executive of Exton Park Vineyard, leveraging over 30 years of commercial leadership in the wine industry. His career includes senior roles at Decanter, The Wine Society, and Berry Bros. & Rudd. He holds a Level 4 Diploma from the Wine & Spirit Education Trust.

Robin is dedicated to developing talent within the drinks sector, serving as the Lead Mentor for The Drinks Trust Community Programme. He actively supports charitable causes, using his role to host fundraising events for organizations like Home-Start, demonstrating a strong commitment to community involvement.

He has unique experience leading diverse business models, from family businesses and co-operatives to major media brands and private equity-backed ventures.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

English Sparkling Wine
As CEO of Exton Park, he is focused on growing the brand's reputation and leading innovation in the premium English sparkling wine market.
Wine Business Leadership
Brings 30 years of board-level experience from iconic UK wine brands, including Berry Bros. & Rudd, The Wine Society, and Decanter.
Mentoring Professionals
Serves as Lead Mentor for The Drinks Trust, actively supporting career development and guidance for people throughout the drinks industry.

Media Appearances

Robin has no verified media appearances

Work History

7-2022
Chief Executive at Exton Park
11-2020 - 4-2024
Lead Mentor Drinks Trust Community Programme at The Drinks Trust
9-2018 - 9-2020
Managing Director at Decanter
5-2012 - 2-2018
Chief Executive at The Wine Society (The International Exhibition Co-operative Wine Society Limited)
3-2006 - 4-2012
Chief Operating Officer at Berry Bros. & Rudd Ltd

Education

Diploma/Level 4 from Wine & Spirit Education Trust

More Information

Social Presence :

Prographics :

Exp : 18 Location : Exton, England, United Kingdom Job Level : N/A Designation : Chief Executive at Exton Park
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Insights For Selling To Robin

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robin is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Robin

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Robin move?

  • They are generally fast movers and can take quick decisions
  • Can Robin take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Robin

Personality Compatibility


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