Roby G. Mathew

Doer
DISC Type : ds

Independent Brand Consultant at Brand Strategy & Design

Bengaluru, Karnataka, India

Overview

Roby G. Mathew is a brand strategist and creative consultant with over two decades of experience in brand building, consumer research, and advertising. An alumnus of the Xavier Institute Of Management, he has co-founded ventures like Anomaly Brands. Colleagues frequently describe him as an insightful mentor, an in-depth thinker, and a motivational force.

He is passionate about working directly with founders to transform their business models into meaningful brands that resonate deeply with consumers. His interests include following industry leaders like Shell and publications such as the Harvard Business Review, reflecting a commitment to staying current on global business trends.

One colleague credits Robys mentorship and ability to simplify complexity as the sole reason they became an entrepreneur.

Personality Overview

Risk-Accepting

Fast-paced

Long-term Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Brand Revitalization
His career focuses on building and revitalizing brands to drive sustainable growth, working with founders on hands-on, inside-out brand development.
Consumer Insights
Began his career in qualitative research and emphasizes an "insight-led, purpose-driven" marketing approach to connect brands with consumers.
Founder Mentorship
Recommendations repeatedly praise him as a mentor who motivates and encourages others, with one person crediting him for their entrepreneurial journey.

Media Appearances

Roby has no verified media appearances

Work History

4-2025
Independent Brand Consultant at Brand Strategy & Design
1-2018 - 3-2025
Co Founder & COO at Anomaly Brands
4-2010 - 10-2021
Creative Consultant at The Younion
1-2009 - 12-2017
Director at BLOOMBOX
10-2011 - 12-2013
Producer at ElevenElements

Education

1997 - 1999
PGDBM from Xavier Institute Of Management and Entrepreneurship
1992 - 1995
Kerala University from University of Kerala

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Independent Brand Consultant at Brand Strategy & Design
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Insights For Selling To Roby G.

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roby G. is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Roby G.

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Roby G. move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Roby G. take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Roby G.

Personality Compatibility


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