Roby G. Mathew in

Roby G. Mathew

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Independent Brand Consultant at Brand Strategy & Design
📍 Bengaluru, Karnataka, India

Roby G. Mathew is a brand strategist and creative consultant with over two decades of experience in brand building, consumer research, and advertising. An alumnus of the Xavier Institute Of Management, he has co-founded ventures like Anomaly Brands. Colleagues frequently describe him as an insightful mentor, an in-depth thinker, and a motivational force.

He is passionate about working directly with founders to transform their business models into meaningful brands that resonate deeply with consumers. His interests include following industry leaders like Shell and publications such as the Harvard Business Review, reflecting a commitment to staying current on global business trends.

One colleague credits Robys mentorship and ability to simplify complexity as the sole reason they became an entrepreneur.

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Experience
12 Years
Current Role
Independent Brand Consultant
Job Level
Mid-senior
Location
Bengaluru, Karnataka, India
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Roby cares about

Brand Revitalization
His career focuses on building and revitalizing brands to drive sustainable growth, working with founders on hands-on, inside-out brand development.
Consumer Insights
Began his career in qualitative research and emphasizes an "insight-led, purpose-driven" marketing approach to connect brands with consumers.
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Career

Work history

4-2025
Independent Brand Consultant
Brand Strategy & Design
1-2018 - 3-2025
Co Founder & COO
Anomaly Brands
4-2010 - 10-2021
Creative Consultant
The Younion
1-2009 - 12-2017
Director
BLOOMBOX
10-2011 - 12-2013
Producer
ElevenElements
In the press

Media appearances

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Education
1997 - 1999
PGDBM
Xavier Institute Of Management and Entrepreneurship
1992 - 1995
Kerala University
University of Kerala
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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