Robyn Lighton

Visionary
DISC Type : Ds

Head of Global Marketing at Orbisk | Zero Food Waste

Netherlands

Overview

Robyn has no verified overview

Personality Overview

Objective Evaluator

Big Vision Person

Direct & Assertive

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Robyn has no verified topics they care about

Media Appearances

Robyn has no verified media appearances

Work History

4-2025
Head of Global Marketing at Orbisk | Zero Food Waste
4-2024 - 4-2025
EMEA Regional Digital Strategy and Performance Manager at Dyson
9-2023 - 4-2024
Head of Growth Acquisition Squad at OfferZen
2-2022 - 4-2024
Head of Performance Marketing at OfferZen
5-2021 - 4-2024
Senior Performance Marketing Manager at OfferZen

Education

2015 - 2015
Bcomm Environmental Management & Sustainability Honours from Stellenbosch University
2018 - 2018
Social Media Marketing Short Course from University of Cape Town

More Information

Social Presence :

Prographics :

Exp : 9 Location : Netherlands Job Level : Mid-senior Designation : Head of Global Marketing at Orbisk | Zero Food Waste
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Insights For Selling To Robyn

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robyn is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Robyn

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Robyn move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Robyn take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Robyn

Personality Compatibility


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