Rocio Alejandre, CPA, CMA, MBA in

Rocio Alejandre, CPA, CMA, MBA

Observer · DISC type ic
Controller at KingFisher Boats Inc.
📍 Vernon, British Columbia, Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
7 Years
Current Role
Controller
Location
Vernon, British Columbia, Canada
Personality Overview

How Rocio shows up

Value Driven
Curious
Assertive

They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Rocio cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2024
Controller
KingFisher Boats Inc.
8-2017 - 7-2019
Professor
Okanagan College
11-2016 - 8-2018
Sessional Instructor
Thompson Rivers University
3-2014 - 4-2016
Chief Financial Officer
Prowell Stimulation Services Ltd.
10-2012 - 12-2017
Principal
Alejandre Consulting
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Master of Business Administration (MBA)
Ivey Business School at Western University
CPA
CPA, CMA British Columbia and Alberta
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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