Rocio Thompson

Questioner
DISC Type : c

Head of Product Marketing Industrial IoT, Data Driven Manufacturing & MES, Opcenter at Siemens Digital Industries Software

United States

Overview

Rocio Thompson is a strategic marketing leader at Siemens Digital Industries Software, focusing on Industrial IoT and data-driven manufacturing. Her expertise lies in developing customer-centric strategies and leading global product marketing initiatives, informed by her MBA from Indiana Universitys Kelley School of Business.

Beyond her corporate roles, Rocio has demonstrated a keen interest in leveraging business principles for social impact. She co-authored an award-winning case study on fighting poverty through business development in Fiji, indicating a passion for social enterprise and economic empowerment.

Her publication on the South Pacific Business Development Foundation won second place in the NextBillion Case Writing Competition.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Data-Driven Manufacturing
As Head of Product Marketing for this area at Siemens, she frequently authors articles and posts about turning manufacturing data into actionable insights using tools like Insights Hub.
Industrial AI
Writes about the future of manufacturing, highlighting how AI-powered tools and 'production copilots' can enhance operational efficiency and decision-making on the shop floor.
Digital Transformation
Champions the strategic alignment of technology with long-term business goals, emphasizing the importance of creating a unified 'digital thread' across an organization.

Media Appearances

Rocio has no verified media appearances

Work History

10-2025
Head of Product Marketing Industrial IoT, Data Driven Manufacturing & MES, Opcenter at Siemens Digital Industries Software
7-2022 - 9-2025
Head of Product Marketing Industrial IoT, Data Driven Manufacturing at Siemens Digital Industries Software
2018 - 7-2022
Director Strategic Marketing at Carrier
2017 - 2018
Strategic Marketing Leader Asset Performance Management (APM) at GE Transportation, a Wabtec company
2016 - 2017
Global Strategic Marketing Leader at Cummins Inc.

Education

2009 - 2011
Master of Business Administration (M.B.A.) from Indiana University - Kelley School of Business
BA from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 23 Location : United States Job Level : Mid-senior Designation : Head of Product Marketing Industrial IoT, Data Driven Manufacturing & MES, Opcenter at Siemens Digital Industries Software
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Insights For Selling To Rocio

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rocio is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rocio

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rocio move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rocio take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rocio

Personality Compatibility


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