Rocky Moreno

Energizer
DISC Type : I

Executive Director at Sunbelt Promotional Products Association

Shelbyville, Tennessee, United States

Overview

Rocky Moreno is a seasoned association management executive, serving as the Executive Director for three distinct regional organizations: the Sunbelt Promotional Products Association, the Gold Coast Promotional Products Association, and the Promotional Products Association of the Mid-South. Their background includes a Bachelor of Applied Science and a certification in Adobe Photoshop.

Rocky co-owns Farrar Management, the firm selected to oversee the day-to-day operations and events for these professional associations.

Personality Overview

Relationship Oriented

Full Of Energy

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Association Management
Serves as the Executive Director for three separate promotional products associations, demonstrating extensive experience in managing industry groups.
Promotional Products Industry
Deeply embedded in the promotional products sector through leadership roles in Mid-South, Sunbelt, and Gold Coast regional associations.
Event Operations
Their company, Farrar Management, is responsible for overseeing and managing events for the associations they represent.

Media Appearances

Rocky has no verified media appearances

Work History

2021
Executive Director at Sunbelt Promotional Products Association
2021
Executive Director at Gold Coast Promotional Products Association
2021
Executive Director at Promotional Products Association of the Mid-South (PPAMS)
2021
Chief Executive Officer at Farrar Management
2010 - 2021
Executive Assistant at AAF Nashville

Education

Bachelor of Applied Science (B.A.Sc.) from The Art Institute of Pittsburgh-Online Division
Associate's degree from Jones College

More Information

Social Presence :

Prographics :

Exp : 21 Location : Shelbyville, Tennessee, United States Job Level : Senior Designation : Executive Director at Sunbelt Promotional Products Association
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Insights For Selling To Rocky

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rocky is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Rocky

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rocky move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Rocky take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Rocky

Personality Compatibility


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