Rod Wilson

Observer
DISC Type : ci

Director at New Brunswick Cannabis Association

Pointe-du-Chene, New Brunswick, Canada

Overview

Rod Wilson is the President and CEO of Hidden Harvest Inc. , a pioneering cannabis nursery in Atlantic Canada. His extensive career includes leadership roles in life sciences and sales, notably as a Vice President at GlaxoSmithKline. He holds a BBA from the University of New Brunswick and recently earned an EMBA from the University of Fredericton.

Outside of his primary business, Rod is a Director at the New Brunswick Cannabis Association, showing a commitment to the industrys growth and regulation. He has a keen interest in regional prosperity, following organizations focused on the economic development of Southeast New Brunswick. His dedication is evident in his recent completion of a multi-year EMBA program.

His company was the first licensed cannabis nursery in Atlantic Canada and the first to launch a direct-to-consumer retail platform for cannabis plants in the country.

Personality Overview

Example Seeker

Value Driven

Curious

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Cannabis Market Innovation
As CEO of the first licensed cannabis nursery in Atlantic Canada, he is a pioneer in the legal cannabis cultivation and retail space.
Business Leadership
His career progression from a Vice President at GlaxoSmithKline to a founder and CEO demonstrates significant experience in corporate and entrepreneurial leadership.
Continuing Education
He recently completed a demanding, multi-year EMBA program which he highly recommends, highlighting a strong belief in lifelong learning and self-improvement.

Media Appearances

Rod has no verified media appearances

Work History

4-2019
Director at New Brunswick Cannabis Association
4-2018
President & CEO at Hidden Harvest Inc.
2006 - 11-2015
Co-Founder at Cameron Stewart Lifescience Inc.
2001 - 2006
President, Nanogen Point of Care at Nanogen
2000 - 2001
Vice President, Sales at GlaxoSmithKline

Education

3-2022 - 12-2024
EMBA from University of Fredericton
1980 - 1984
BBA from University of New Brunswick

More Information

Social Presence :

Prographics :

Exp : 39 Location : Pointe-du-Chene, New Brunswick, Canada Job Level : Mid-senior Designation : Director at New Brunswick Cannabis Association
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Insights For Selling To Rod

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rod is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rod

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Rod move?

  • They like to analyze well and then make their decisions.
  • Can Rod take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Rod

Personality Compatibility


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