Rodel Lazo

Critic
DISC Type : C

Senior Commercial Manager at Procter & Gamble

Metro Manila, Philippines

Overview

Rodel Lazo is a ComEx Senior Manager at Procter & Gamble, leveraging a rich background that began in the pharmaceutical industry. A graduate of the University of Santo Tomas, he is certified in Business Development and Measuring Salesforce Effectiveness, underscoring his expertise in commercial strategy and team performance.

Based on his activities, he appears to be a supportive colleague who values recognizing and celebrating the professional accomplishments of his team members and others in his network.

His career path is unique, showing a successful transition from technical roles in pharmaceutical quality control to senior commercial leadership at a top global CPG company.

Personality Overview

Critic

Information Seeker

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Commercial Excellence
His current role as a ComEx Senior Manager at Procter & Gamble is centered on driving commercial strategy and operational effectiveness.
Salesforce Effectiveness
He holds a specific certification in measuring Salesforce effectiveness, indicating a focus on optimizing sales team operations and performance.
Pharmaceutical Sector
His foundational career experience includes roles at major pharmaceutical companies like Merck, Interphil Laboratories, and UNILAB.

Media Appearances

Rodel has no verified media appearances

Work History

12-2020
Senior Commercial Manager at Procter & Gamble
12-2018 - 11-2020
ASM SFE at Procter & Gamble
4-2006 - 12-2018
DM at Merck Group
3-1993 - 2-1994
Process Operator- Creams&Ointments at Interphil Laboratories, Inc. (Pharma Industries)
4-1992 - 11-1992
Quality Control at UNILAB

Education

1988 - 1992
Bachelor of Science (B.S.) from University of Santo Tomas

More Information

Social Presence :

Prographics :

Exp : 21 Location : Metro Manila, Philippines Job Level : Middle Designation : Senior Commercial Manager at Procter & Gamble
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Insights For Selling To Rodel

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodel is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Rodel

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Rodel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rodel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rodel

Personality Compatibility


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