Rodo Beristain

Questioner
DISC Type : c

Principal Chief Executive Officer at Algoritmo IT

San Antonio, Texas Metropolitan Area, United States

Overview

Rodo Beristain is a technology executive with over 20 years of experience leading digital transformation with Microsoft solutions. As CEO of Algoritmo IT and CCO at Bidigital, he has deep expertise in Dynamics CRM and Office 365. He is a co-founder of b. logic, a Microsoft Gold Partner, and a graduate of Universidad de La Salle Bajío, A. C.

Beyond his corporate roles, Rodo is a passionate entrepreneur who enjoys technology, traveling, and playing soccer. He is dedicated to continuous learning and sharing his experiences, particularly around the application of new technologies like AI in business.

He has a diverse entrepreneurial background, having co-founded both a B2B tech consultancy and a B2C home services app.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Digital Transformation
He has two decades of experience implementing Microsoft Dynamics CRM and Office 365 for major corporations, making him an expert in business process modernization.
Applied AI
He actively shares his experiences and promotes workshops on using AI tools like Copilot 365 to enhance business productivity and efficiency.
Entrepreneurship
As a co-founder of both a tech consultancy (b. logic) and a home services app (Boster), he has a proven track record of building ventures from the ground up.

Media Appearances

Rodo has no verified media appearances

Work History

10-2023
Principal Chief Executive Officer at Algoritmo IT
2023
Chief Commercial Officer at Bidigital
8-2020
Docente en Licenciatura en Administración de Negocios en Entornos Virtuales at Universidad La Salle Bajío
7-2020 - 6-2021
Vicepresidente de relaciones públicas at Toastmasters León de los Aldama
1-2015
Director comercial at B Logic It Services S de RL de CV

Education

2000 - 2004
Licenciatura from Universidad de La Salle Bajío, A.C.

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Antonio, Texas Metropolitan Area, United States Job Level : Leadership Designation : Principal Chief Executive Officer at Algoritmo IT
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Insights For Selling To Rodo

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodo is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Rodo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rodo move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Rodo take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rodo

Personality Compatibility


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