Rodrigo Adrianzén in

Rodrigo Adrianzén

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Sub Director Negocio Digital at MAPFRE
📍 Peru

Rodrigo Adrianzén is the Deputy Director of Digital Business at MAPFRE, leveraging over a decade of experience in digital transformation within the banking and insurance sectors. An Industrial Engineer from Universidad de Lima, he is described by colleagues as an analytical and effective leader. He specializes in business intelligence, e-commerce, and digital marketing strategies.

Outside of his corporate role, Rodrigo is deeply involved in academia. He serves as an educator and thesis advisor for masters programs at ESAN Graduate School of Business. He is passionate about fostering innovation, mentorship, and continuous learning, frequently participating in professional networking and cultural workshops.

Unique fact: He holds a Masters degree in Digital Transformation and Business Development from the University of Barcelona.

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Experience
10 Years
Current Role
Sub Director Negocio Digital
Job Level
Mid-senior
Location
Peru
Personality Overview

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Priorities

Topics Rodrigo cares about

Digital Transformation
He leads digital business strategy at MAPFRE and has spoken at universities on using business intelligence and innovation to drive transformation.
Business Intelligence
He has delivered webinars on leveraging BI tools to create value, optimize resources, and improve data-driven decision-making in corporate settings.
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Career

Work history

1-2024
Sub Director Negocio Digital
MAPFRE
1-2022 - 12-2023
Sub Director Transformación Digital e Innovación
MAPFRE
5-2021 - 12-2021
Jefe Transformación Digital e Innovación
MAPFRE
12-2014 - 1-2016
Analista Planeamiento y Presupuesto
Banco de Crédito BCP
3-2013 - 11-2014
Analista Senior Eficiencia de Servicios
Scotiabank Peru
In the press

Media appearances

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Education
2019 - 2020
Master en Transformación Digital y Desarrollo de Negocios
Universitat de Barcelona
2019 - 2020
Master en Transformación Digital y Desarrollo de Negocios
OBS Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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