Rodrigo Adrianzén

Pioneer
DISC Type : sdi

Sub Director Negocio Digital at MAPFRE

Peru

Overview

Rodrigo Adrianzén is the Deputy Director of Digital Business at MAPFRE, leveraging over a decade of experience in digital transformation within the banking and insurance sectors. An Industrial Engineer from Universidad de Lima, he is described by colleagues as an analytical and effective leader. He specializes in business intelligence, e-commerce, and digital marketing strategies.

Outside of his corporate role, Rodrigo is deeply involved in academia. He serves as an educator and thesis advisor for masters programs at ESAN Graduate School of Business. He is passionate about fostering innovation, mentorship, and continuous learning, frequently participating in professional networking and cultural workshops.

Unique fact: He holds a Masters degree in Digital Transformation and Business Development from the University of Barcelona.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Digital Transformation
He leads digital business strategy at MAPFRE and has spoken at universities on using business intelligence and innovation to drive transformation.
Business Intelligence
He has delivered webinars on leveraging BI tools to create value, optimize resources, and improve data-driven decision-making in corporate settings.
Academic Mentorship
He is actively involved with ESAN Graduate School of Business, where he teaches and serves as an advisor for master's degree theses.

Media Appearances

Rodrigo has no verified media appearances

Work History

1-2024
Sub Director Negocio Digital at MAPFRE
1-2022 - 12-2023
Sub Director Transformación Digital e Innovación at MAPFRE
5-2021 - 12-2021
Jefe Transformación Digital e Innovación at MAPFRE
12-2014 - 1-2016
Analista Planeamiento y Presupuesto at Banco de Crédito BCP
3-2013 - 11-2014
Analista Senior Eficiencia de Servicios at Scotiabank Peru

Education

2019 - 2020
Master en Transformación Digital y Desarrollo de Negocios from Universitat de Barcelona
2019 - 2020
Master en Transformación Digital y Desarrollo de Negocios from OBS Business School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Peru Job Level : Mid-senior Designation : Sub Director Negocio Digital at MAPFRE
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Insights For Selling To Rodrigo

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodrigo is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Rodrigo

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Rodrigo move?

  • They are generally fast movers and can take quick decisions
  • Can Rodrigo take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Rodrigo

Personality Compatibility


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