Rodrigo Alves Fernandes

Sharpshooter
DISC Type : CD

Sales Manager - Mid Market at Sinch

São Paulo, São Paulo, Brazil

Overview

Rodrigo is a Sales Manager specializing in high-complexity, large-account projects in the LATAM market for the CPaaS and SaaS industries. Described by colleagues as committed and results-focused, he holds an MBA in IT Management and consistently exceeds his annual goals at companies like Sinch, Huawei, and Twilio.

Beyond his direct sales role, Rodrigo has invested in his professional development by specializing in Data Analytics and studying abroad in Toronto. He is passionate about leveraging technology, particularly conversational messaging and AI, to transform the customer experience and drive business growth through innovative strategies.

He was instrumental in a project with Rede Globo for the Criança Esperança 2025 campaign, using conversational messaging to successfully mobilize millions of donors.

Personality Overview

Rigorous & Demanding

ROI Driven

Precise But Practical

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. They respond better to strong and respectful interactions.

Topics They Care About

LATAM Market Growth
Specializes in handling large enterprise accounts and high-complexity projects for major tech companies across the Latin American market, including Mercado Libre and Quinto Andar.
Conversational Commerce
Highlights successful projects using WhatsApp Payments and conversational messaging to enhance customer experience for major brands like Familhão and Rede Globo.
AI-Driven Marketing
Shared a case study showcasing a 92% customer base increase for PneuStore achieved through personalized, AI-driven marketing campaigns in partnership with Emarsys.

Media Appearances

Rodrigo has no verified media appearances

Work History

8-2024
Sales Manager - Mid Market at Sinch
5-2023 - 5-2024
LATAM Cloud Sales Manager at Huawei
7-2021 - 5-2023
Messaging Exchange Specialist - LATAM at Twilio
5-2020 - 7-2021
Mid Market Account Executive at Twilio
1-2017 - 4-2020
Wholesale Key Account Manager at Zenvia Mobile

Education

2015 - 2016
MBA em gestão da tecnologia da informação from Centro Universitário FMU | FIAM-FAAM
11-2020 - 7-2021
Specialisation in Data Analytics from Digital House Brasil

More Information

Social Presence :

Prographics :

Exp : 17 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Sales Manager - Mid Market at Sinch
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Insights For Selling To Rodrigo

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodrigo is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rodrigo

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Rodrigo move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Rodrigo take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Rodrigo

Personality Compatibility


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