Rodrigo Biazotto in

Rodrigo Biazotto

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Sr Head - Consumer Auto e Negócios Digitais at Santander Brasil
📍 São Paulo, Brazil

Rodrigo Biazotto is a senior executive at Santander Brasil, leading over 1, 000 professionals in the Consumer Auto and Loyalty division. With an MBA from the University of California, he specializes in automotive financing and customer experience. Colleagues describe him as focused, committed, and creative.

Outside of work, Rodrigo is dedicated to continuous personal growth, recently completing a 20-day English immersion program in Toronto to expand his global perspective. He also prioritizes physical wellness, participating in company-sponsored running events and promoting a healthy lifestyle.

Unique fact: In a single year, Rodrigo visited over 1, 000 car dealers in person across nearly every state in Brazil.

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Experience
13 Years
Current Role
Sr Head - Consumer Auto e Negócios Digitais
Location
São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rodrigo cares about

Automotive Ecosystems
He leads strategies for the entire automotive chain, focusing on B2B, C2C, and specialized solutions for rental companies.
Digital Transformation
His role includes leading "Negócios Digitais" and he actively explores partnerships with tech giants like Meta to enhance his business ecosystem.
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Career

Work history

1-2022
Sr Head - Consumer Auto e Negócios Digitais
Santander Brasil
6-2022 - 8-2025
Sr Head - Consumer Auto e Loyalty
Santander Brasil
5-2021 - 1-2022
Head Concessionárias e Pesados | (Consumer Finance)
Santander Brasil
8-2025
Board Member
Revenda Mais
8-2023 - 5-2025
Board Member
Car10
In the press

Media appearances

Rodrigo Biazotto - Sr Head - Consumer Auto, Loyalty at Banco Santander Brasil. Featured in TheOrg.com
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Education
Master of Business Administration - MBA
University of California, Irvine School of Law
Master of Business Administration - MBA
Insper Instituto de Ensino e Pesquisa
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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