Rodrigo Biazotto

Inquirer
DISC Type : cd

Sr Head - Consumer Auto e Negócios Digitais at Santander Brasil

São Paulo, Brazil

Overview

Rodrigo Biazotto is a senior executive at Santander Brasil, leading over 1, 000 professionals in the Consumer Auto and Loyalty division. With an MBA from the University of California, he specializes in automotive financing and customer experience. Colleagues describe him as focused, committed, and creative.

Outside of work, Rodrigo is dedicated to continuous personal growth, recently completing a 20-day English immersion program in Toronto to expand his global perspective. He also prioritizes physical wellness, participating in company-sponsored running events and promoting a healthy lifestyle.

Unique fact: In a single year, Rodrigo visited over 1, 000 car dealers in person across nearly every state in Brazil.

Personality Overview

Judgemental

ROI Conscious

Demanding

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Automotive Ecosystems
He leads strategies for the entire automotive chain, focusing on B2B, C2C, and specialized solutions for rental companies.
Digital Transformation
His role includes leading "Negócios Digitais" and he actively explores partnerships with tech giants like Meta to enhance his business ecosystem.
Customer-Centricity
His work centers on connecting people, channels, and data with a focus on customer experience and loyalty.

Media Appearances

Rodrigo Biazotto - Sr Head - Consumer Auto, Loyalty at Banco Santander Brasil. Featured in TheOrg.com

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Work History

1-2022
Sr Head - Consumer Auto e Negócios Digitais at Santander Brasil
6-2022 - 8-2025
Sr Head - Consumer Auto e Loyalty at Santander Brasil
5-2021 - 1-2022
Head Concessionárias e Pesados | (Consumer Finance) at Santander Brasil
8-2025
Board Member at Revenda Mais
8-2023 - 5-2025
Board Member at Car10

Education

Master of Business Administration - MBA from University of California, Irvine School of Law
Master of Business Administration - MBA from Insper Instituto de Ensino e Pesquisa

More Information

Social Presence :

Prographics :

Exp : 13 Location : São Paulo, Brazil Job Level : N/A Designation : Sr Head - Consumer Auto e Negócios Digitais at Santander Brasil
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Insights For Selling To Rodrigo

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodrigo is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Rodrigo

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Rodrigo move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Rodrigo take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Rodrigo

Personality Compatibility


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