Rodrigo Briques Romani

Evaluator
DISC Type : dsc

Go-to-Market Manager at PepsiCo

São Paulo, Brazil

Overview

Rodrigo Briques Romani is a Go-to-Market Manager at PepsiCo with over 12 years of experience. He specializes in implementing commercial strategies across various sales channels and has a background in business transformation, where he helped establish a project management culture.

He recently represented the PepsiCo Brazil commercial team at a summit for the top five performing countries in Latin America, where he connected with other leaders.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Go-to-Market Strategy
As the GTM Manager for Brazil, he is directly responsible for implementing commercial strategies for all sales channels, including modern and traditional trade.
Commercial Excellence
He celebrates his team's achievements within PepsiCo's "TITANES" program, which is a company award for commercial excellence in Latin America.
Leadership Development
He was recently selected for PepsiCo's Advanced Leadership Program (ALP) and expressed pride in his opportunity to continue developing as a leader of people.

Media Appearances

Rodrigo has no verified media appearances

Work History

8-2021
Go-to-Market Manager at PepsiCo
6-2019 - 8-2021
Go-to-Market Coordinator at PepsiCo
8-2018 - 5-2019
Sales Strategy Sr Analyst at PepsiCo
2-2013 - 4-2013
Desenvolvimento de Produto - Estagiário at Smartbox Group

Education

2011 - 2014
Education details unavailable from Universidade Presbiteriana Mackenzie

More Information

Social Presence :

Prographics :

Exp : 7 Location : São Paulo, Brazil Job Level : Middle Designation : Go-to-Market Manager at PepsiCo
URL has been copied!

Insights For Selling To Rodrigo

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodrigo is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rodrigo

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rodrigo move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rodrigo take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rodrigo

Personality Compatibility


Other PepsiCo Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.