Sandra Tamashiro

Sharpshooter
DISC Type : DC

International Commercial Excellence Director at PepsiCo

São Paulo, São Paulo, Brazil

Overview

Sandra Tamashiro is the International Commercial Excellence Director at PepsiCo, specializing in sales strategy and go-to-market execution for Latin American markets. A holder of two MBAs, colleagues describe her as a brilliant, strategic, collaborative, and inspiring leader with strong skills in change management.

She has prior entrepreneurial experience as a Managing Partner of a company.

Personality Overview

Precise But Practical

Rigorous & Demanding

Fast But Analytical

They respond better to strong and respectful interactions.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

LATAM GTM Strategy
She has extensive experience designing and leading Go-to-Market and commercial strategies for major CPG companies across Latin America, including PepsiCo, Sanofi, and Mondelēz.
Commercial Transformation
Leads the "Titanes por la Excelencia" program at PepsiCo, focused on standardizing and accelerating the transformation of commercial processes across Latin America.
Inspiring Leadership
Her recommendations frequently praise her as an inspiring leader, and her social posts consistently celebrate and recognize the achievements of her team members.

Media Appearances

Sandra Tamashiro Bio – PepsiCo LATAM Commercial Excellence. Featured in The Official Board

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Work History

10-2025
International Commercial Excellence Director at PepsiCo
12-2024 - 9-2025
LATAM Commercial Excellence Director at PepsiCo
6-2022 - 11-2024
LATAM Go to Market Director at PepsiCo
10-2016 - 6-2017
Gerente Sênior de Trade Marketing Categoria at Sanofi
2-2010 - 12-2013
Gerente Sênior de Route to Market at Mondelēz International

Education

2022 - 2023
Master of Business Administration - MBA from Pontifícia Universidade Católica do Rio Grande do Sul
2005 - 2006
Master of Business Administration - MBA from FIA Business School

More Information

Social Presence :

Prographics :

Exp : 9 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : International Commercial Excellence Director at PepsiCo
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Insights For Selling To Sandra

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandra is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sandra

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Sandra move?

  • If convinced, they can reach decisions quite fast.
  • Can Sandra take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Sandra

Personality Compatibility


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