Rodrigo C.

Critic
DISC Type : C

Enterprise Indirect Sales — Digital Lead at Salesforce

Brazil

Overview

Rodrigo is an enterprise sales leader with over 20 years of experience in LATAM, specializing in complex deals involving data, AI, and multi-cloud platform transformation. He has a strong track record in partner-led sales models and holds an Executive MBA from FGV - Fundação Getulio Vargas. Colleagues have described him as smart and competent.

Beyond his professional work, Rodrigo is dedicated to community service. He recently spent time volunteering with the Brazilian Red Cross in São Paulo, emphasizing the importance of donating energy, care, and attention to those in need, and highlighting the multiplied impact when people unite for a common purpose.

He has been recognized as both a top sales executive and a top technical consultant in Latin America.

Personality Overview

Negotiator

Precise

Critic

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

AI in Sales
He frequently posts about leveraging AI for B2B prospecting, enhancing customer service teams, and building agent-based architectures to transform sales and marketing.
Partner-led Growth
His experience centers on using indirect and partner-led sales as a strategic engine to accelerate adoption and expand consumption in large enterprise accounts.
Conversational Marketing
He is focused on the shift away from one-way communication, advocating for platforms that enable two-way, real-time conversations between companies and customers.

Media Appearances

Rodrigo has no verified media appearances

Work History

7-2024
Enterprise Indirect Sales — Digital Lead at Salesforce
1-2022 - 7-2024
Global Strategic Sales Lead at Google
2-2021 - 1-2022
Alliances & Channel Sales Director at Stibo Systems
1-2019 - 2-2021
Sales Director at Informatica
12-2015 - 12-2018
Sales Manager at Informatica

Education

1-2007 - 12-2009
Executive MBA from FGV - Fundação Getulio Vargas
1999 - 2003
Ciência da Computação from Universidade Gama Filho

More Information

Social Presence :

Prographics :

Exp : 22 Location : Brazil Job Level : Senior Designation : Enterprise Indirect Sales — Digital Lead at Salesforce
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Insights For Selling To Rodrigo

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodrigo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Rodrigo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Rodrigo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rodrigo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rodrigo

Personality Compatibility


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