Rodrigo Pinheiro

Activist
DISC Type : Cd

CEO at Banco Bari

Curitiba, Paraná, Brazil

Overview

Rodrigo Pinheiro is the Co-founder and CEO of Banco Bari and a board member at JNS Seguradora. With an MBA from Cranfield Business School and executive education from Harvard, his background includes managing Latin American funds in London and heading equity products for a European investment bank before founding his own financial institution.

Outside of his corporate roles, Rodrigo appears connected to his local community. His company, Banco Bari, is a sponsor of "Bicho do Paraná", a cultural campaign that honors people and institutions of pride in the state of Paraná, showing an interest in regional culture and development.

Before founding a digital-focused bank in Brazil, he managed Latin American funds for Old Mutual Asset Managers in London and worked for Banco Espírito Santo in Madrid.

Personality Overview

Observative

Logical And Quick

Value Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Home Equity
As CEO of Banco Bari, a bank specializing in collateralized credit, he is a key figure in promoting and expanding home equity loans in Brazil.
Fintech Innovation
He co-founded and leads a digital-first bank, placing him at the forefront of financial technology and innovation in the competitive Brazilian market.
International Finance
His career includes significant experience in London and Madrid, managing funds and products for Latin American markets, which gives him a global financial perspective.

Media Appearances

Rodrigo has no verified media appearances

Work History

6-2018
CEO at Banco Bari
2007
CEO at Conglomerado Financeiro Barigui

Education

5-2025 - 4-2027
OPM 66 from Harvard Business School
Master of Business Administration - MBA from Cranfield Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Curitiba, Paraná, Brazil Job Level : Leadership Designation : CEO at Banco Bari
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Insights For Selling To Rodrigo

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodrigo is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Rodrigo

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Rodrigo move?

  • Their decision making speed is somewhere in the middle.
  • Can Rodrigo take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Rodrigo

Personality Compatibility


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