Rodrigo Rodrigues de Aguiar

Commander
DISC Type : D

Superintendente Comercial e de Produtos - Ramos Saúde, Odonto, Vida, Previdência e Ramos Elementares at Seguros Unimed

São Paulo, Brazil

Overview

Rodrigo Rodrigues de Aguiar is a Superintendent at Seguros Unimed, leading the commercial and product areas for health, dental, life, and elementary branches. With over 14 years in supplementary health, his career is marked by a unique transition from a top regulator, as a former Director at Brazils National Supplementary Health Agency (ANS), to his current commercial leadership role.

Personality Overview

Very Quick

Decisive

Risk-Taker

They are not always relationship oriented.  They like to move fast and expect the same from others. They take a lot of pride in personal achievements.

Topics They Care About

Health Regulation
Leverages extensive experience as a former Director at the National Supplementary Health Agency (ANS) to navigate and shape the market.
Value-Based Healthcare
Focuses on developing and implementing innovative value-based payment models to improve health outcomes and sustainability, a topic he has publicly presented on.
Commercial Strategy
Currently responsible for driving commercial growth and product development at Seguros Unimed, as evidenced by his recent strategic alignment meetings and product launches.

Media Appearances

Rodrigo has no verified media appearances

Work History

7-2025
Superintendente Comercial e de Produtos - Ramos Saúde, Odonto, Vida, Previdência e Ramos Elementares at Seguros Unimed
3-2021
Superintendente Comercial e de Produtos Saúde e Odonto at Seguros Unimed
10-2020 - 12-2022
Professor at Fundação Getulio Vargas
12-2013 - 3-2021
Especialista em Regulação em Saúde Suplementar at Agência Nacional de Saúde Suplementar - ANS
9-2017 - 9-2020
Diretor de Desenvolvimento Setorial - DIDES at Agência Nacional de Saúde Suplementar - ANS

Education

2017 - 2018
Master of Business Administration - MBA from Ibmec
2020 - 2021
Mestrado em Direito from Universidade Federal Fluminense

More Information

Social Presence :

Prographics :

Exp : 10 Location : São Paulo, Brazil Job Level : N/A Designation : Superintendente Comercial e de Produtos - Ramos Saúde, Odonto, Vida, Previdência e Ramos Elementares at Seguros Unimed
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Insights For Selling To Rodrigo

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodrigo is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rodrigo

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Rodrigo move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Rodrigo take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Rodrigo

Personality Compatibility


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