Rodrigo Soares dos Santos∴ in

Rodrigo Soares dos Santos∴

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Coordenador de Design e Criação at Fast Shop S/A
📍 Mauá, São Paulo, Brazil

Rodrigo is a creative and design manager with 19 years of experience at major retail brands like Fast Shop and Grupo Boticário. He leads multidisciplinary teams in UI/UX and branding, blending creativity with strategy to enhance performance. People who have worked with him describe him as dedicated, strategic, and a creative team player.

Outside of his formal roles, Rodrigo has a keen interest in the intersection of technology and creativity, exploring how tools can improve workflows. His passion for visual communication also extends to his community involvement.

Unique fact: Rodrigo designed the official logo for the city of Ribeirão Pires after winning a public contest.

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Experience
17 Years
Current Role
Coordenador de Design e Criação
Location
Mauá, São Paulo, Brazil
Personality Overview

How Rodrigo shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rodrigo cares about

AI in Creative
He actively discusses how AI is a tool that enhances, but doesn't replace, creative vision, requiring skill and strategy to use effectively.
Data-Driven Design
He emphasizes measuring the impact of creative work, mapping team deliveries and using metrics to prove that good design drives business results.
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Career

Work history

9-2022
Coordenador de Design e Criação
Fast Shop S/A
5-2022 - 9-2022
Especialista de Criação e Projetos
Grupo Boticário
1-2022 - 5-2022
Consultor de Direção de Arte e Usabilidade.
Grupo Boticário
5-2019 - 1-2022
Líder de Designer
Via Varejo SA
2-2018 - 5-2019
Designer de Squad
Via Varejo SA
In the press

Media appearances

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Education
2002 - 2005
Propaganda e Marketing
Universidade Anhanguera São Paulo
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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