Rodrigo Soares dos Santos∴

Inquirer
DISC Type : cd

Coordenador de Design e Criação at Fast Shop S/A

Mauá, São Paulo, Brazil

Overview

Rodrigo is a creative and design manager with 19 years of experience at major retail brands like Fast Shop and Grupo Boticário. He leads multidisciplinary teams in UI/UX and branding, blending creativity with strategy to enhance performance. People who have worked with him describe him as dedicated, strategic, and a creative team player.

Outside of his formal roles, Rodrigo has a keen interest in the intersection of technology and creativity, exploring how tools can improve workflows. His passion for visual communication also extends to his community involvement.

Unique fact: Rodrigo designed the official logo for the city of Ribeirão Pires after winning a public contest.

Personality Overview

Demanding

Upfront

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

AI in Creative
He actively discusses how AI is a tool that enhances, but doesn't replace, creative vision, requiring skill and strategy to use effectively.
Data-Driven Design
He emphasizes measuring the impact of creative work, mapping team deliveries and using metrics to prove that good design drives business results.
Workflow Efficiency
Passionate about optimizing creative processes, he has tested and implemented tools like Figma Buzz to drastically reduce production time for design assets.

Media Appearances

Rodrigo has no verified media appearances

Work History

9-2022
Coordenador de Design e Criação at Fast Shop S/A
5-2022 - 9-2022
Especialista de Criação e Projetos at Grupo Boticário
1-2022 - 5-2022
Consultor de Direção de Arte e Usabilidade. at Grupo Boticário
5-2019 - 1-2022
Líder de Designer at Via Varejo SA
2-2018 - 5-2019
Designer de Squad at Via Varejo SA

Education

2002 - 2005
Propaganda e Marketing from Universidade Anhanguera São Paulo

More Information

Social Presence :

Prographics :

Exp : 17 Location : Mauá, São Paulo, Brazil Job Level : N/A Designation : Coordenador de Design e Criação at Fast Shop S/A
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Insights For Selling To Rodrigo

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rodrigo is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Rodrigo

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rodrigo move?

  • Their decision making speed is somewhere in the middle.
  • Can Rodrigo take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Rodrigo

Personality Compatibility


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