Rodrigo Vicentini is the General Manager for Latin America at Deezer, leveraging over 20 years of experience from brands like the NBA, UFC, and Unilever. He focuses on business transformation and demand generation, and was recognized by Bloomberg Línea as one of the 500 most influential people in Latin America. People often describe him as creative, dedicated, and intelligent.
Outside of his executive roles, Rodrigo is an active member of the Young Presidents Organization (YPO), collaborating with global business leaders to foster innovation. He is also a speaker on topics like leadership, teamwork, and customer experience, sharing insights from his extensive career in media and entertainment. He serves on the advisory board for Colégio Visconde de Porto Seguro.
Under his leadership, the NBAs fan base in Brazil more than doubled, growing to over 53 million fans.
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