Rodrigo Vicentini in

Rodrigo Vicentini

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General Manager - Latin America at Deezer
📍 São Paulo, São Paulo, Brazil

Rodrigo Vicentini is the General Manager for Latin America at Deezer, leveraging over 20 years of experience from brands like the NBA, UFC, and Unilever. He focuses on business transformation and demand generation, and was recognized by Bloomberg Línea as one of the 500 most influential people in Latin America. People often describe him as creative, dedicated, and intelligent.

Outside of his executive roles, Rodrigo is an active member of the Young Presidents Organization (YPO), collaborating with global business leaders to foster innovation. He is also a speaker on topics like leadership, teamwork, and customer experience, sharing insights from his extensive career in media and entertainment. He serves on the advisory board for Colégio Visconde de Porto Seguro.

Under his leadership, the NBAs fan base in Brazil more than doubled, growing to over 53 million fans.

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Experience
15 Years
Current Role
General Manager - Latin America
Job Level
Senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Rodrigo cares about

Fan Engagement
He has a proven track record of building passionate fan communities, from his time leading the NBA in Brazil to creating memorable fan-artist experiences at Deezer.
Strategic Partnerships
A key part of his strategy involves forming impactful partnerships, such as the NBA's media deal with Globo and Deezer's collaboration with pop culture brand Chippu.
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Career

Work history

7-2025
General Manager - Latin America
Deezer
10-2024
Membro do conselho consultivo
Colégio Visconde de Porto Seguro
6-2018 - 10-2024
HEAD OF NBA BRASIL
National Basketball Association (NBA)
12-2016 - 6-2018
Senior Director, Global Partnerships, Business Development and Events
National Basketball Association (NBA)
8-2015 - 12-2016
Director - Global Marketing Partnerships and Business Development
National Basketball Association (NBA)
In the press

Media appearances

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Education
10-2024 - 12-2024
Digital Strategy
Northwestern University - Kellogg School of Management
2005 - 2006
MBA
ESPM Escola Superior de Propaganda e Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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