Roel B.

Inquirer
DISC Type : dc

Head of Engineering at TreeHouse NL

The Randstad, Netherlands

Overview

Roel B. is the Head of Engineering at TreeHouse NL, leading over 40 people across software, DevOps, and analytics teams. With a background in backend development from Rotterdam University, he is an ardent advocate for agile and lean philosophies, focusing on aligning technology with business goals.

Colleagues describe him as a dedicated and visionary leader who excels at establishing trust. He is known for his outside-of-the-box thinking and his ability to coach teams to focus on what truly matters, ensuring they understand the "why" behind every project.

He recently attended the Property Portal Watch conference in Bangkok, highlighting the importance of trust and data for the future of real estate portals.

Personality Overview

Demanding

ROI Conscious

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Agile Leadership
He champions servant leadership, fostering a culture of trust and empowering his teams through agile and lean philosophies to continuously deliver value.
AI in Development
He actively discusses how AI is changing software development, cautioning teams to maintain ownership and understanding of what they are building, not just build faster.
Property Technology
As the engineering head for major Dutch property portals and a recent attendee at the Property Portal Watch conference, he is deeply engaged in this sector.

Media Appearances

Roel has no verified media appearances

Work History

11-2023
Head of Engineering at TreeHouse NL
2-2022 - 11-2023
Engineering Manager at TreeHouse NL
3-2021 - 1-2022
Engineering Manager at Dyflexis
10-2020 - 3-2021
Interim Chief Technology Officer at Dyflexis
5-2018 - 10-2020
Lead Software Engineer at Dyflexis

Education

2005 - 2015
HBO from Rotterdam University of Applied Sciences
2000 - 2005
Education details unavailable from Emmaus College

More Information

Social Presence :

Prographics :

Exp : 20 Location : The Randstad, Netherlands Job Level : Mid-senior Designation : Head of Engineering at TreeHouse NL
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Insights For Selling To Roel

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roel is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Roel

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Roel move?

  • Their decision making speed is somewhere in the middle.
  • Can Roel take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Roel

Personality Compatibility


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