Roel Smits

Activist
DISC Type : Cd

Group Chief Financial Officer at Public Policy Holding Company

New York City Metropolitan Area, United States

Overview

Roel Smits is the Group Chief Financial Officer at Public Policy Holding Company, where he leverages his extensive background in M&A, private equity, and corporate finance. His career includes senior finance roles at Kantar and WPP. He holds Masters degrees from London Business School and Erasmus University Rotterdam.

Originally from the Netherlands, Roel currently resides in Westchester County, New York, with his wife and four children. His international career has led him to live and work in London, New York, and Singapore, giving him a global perspective.

He recently played a pivotal role in PPHCs successful dual listing on both the Nasdaq and the London Stock Exchange.

Personality Overview

Value Conscious

Observative

Perfectionist

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Mergers & Acquisitions
His role at PPHC has a strong focus on driving the M&A agenda, and he is quoted as pursuing "earnings-accretive acquisitions".
Corporate Growth
Multiple recent posts and official company statements emphasize that PPHC is in growth mode and he is focused on supporting the company's next growth spurt.
Public Market Strategy
He was a key figure in PPHC's recent and successful dual listing on both the London Stock Exchange and Nasdaq, a major corporate milestone he proudly shared.

Media Appearances

PPHC Announces Chief Financial Officer Succession; Roel Smits Appointed Group CFO. Featured in Public Policy Holding Company (official website)

See Now

Watch PPHC CEO Stewart Hall, CFO Roel Smits, and CSO Thomas Gensemer present on Shares Magazine's Investor Evenings webinar. Featured in Public Policy Holding Company (pphcompany.com)

See Now

Work History

5-2022
Group Chief Financial Officer at Public Policy Holding Company
7-2012 - 4-2022
Chief Financial Officer - Americas at Kantar
11-2008 - 5-2012
Managing Director / Partner at Orthopedics Investments Europe (a HAL Investments company)
11-2006 - 10-2008
Chief Financial Officer - Africa & Asia Pacific at Kantar
8-2000 - 10-2006
Sr. VP Corporate Development at WPP Group

Education

1999 - 2000
Master’s Degree from London Business School
1988 - 1994
Masters in Economics from Erasmus University Rotterdam

More Information

Social Presence :

Prographics :

Exp : 30 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Group Chief Financial Officer at Public Policy Holding Company
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Insights For Selling To Roel

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roel is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Roel

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Roel move?

  • Their decision making speed is somewhere in the middle.
  • Can Roel take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Roel

Personality Compatibility


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