Roeland Baaijens

Examiner
DISC Type : sc

Hilti Foundation at Hilti Family Foundation Liechtenstein

Liechtenstein

Overview

Roeland Baaijens is a leader at the Hilti Family Foundation, drawing on his extensive experience as the former Executive Vice President of Global Logistics at Hilti. A decorated expert, he has been repeatedly named one of Europes Top Supply Chain Executives. His background includes education from the Royal Military Academy.

A personally defining experience for Roeland was moving from India, where he lived until he was 19, to Switzerland. He has stated that living in these two contrasting countries has made it easier for him to relate to diverse cultures and perspectives, shaping his worldview.

He lived in India for the first 19 years of his life before relocating to Switzerland.

Personality Overview

Late Adopter

Tough To Convince

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Global Logistics
He led global logistics at Hilti as an EVP for over a decade and has been recognized as one of Europe's top supply chain executives.
Sustainable Logistics
He actively pursues sustainability goals, collaborating with partners to introduce electric trucks and reduce the carbon footprint of Hilti's logistics operations.
Supply Chain Resilience
He is a published co-author on the topic and has focused on strengthening the supply chain against disruptions throughout his career.

Media Appearances

New Podcast Series About the Hilti Foundation. Featured in Hilti Foundation

See Now

Podcast #3 – Music for Social Change – The Hilti Foundation. Featured in Hilti Foundation

See Now

Work History

2-2026
Hilti Foundation at Hilti Family Foundation Liechtenstein
1-2010 - 1-2026
Executive Vice President Global Logistics at Hilti
9-2008 - 12-2009
Global LEAN Manager at Nestlé
2006 - 2008
Global Head of Warehouse & Transport at Nestle
2006 - 2006
General Manager a.i. at Maitre Paul

Education

1986 - 1991
Education details unavailable from Eindhoven University of Technology
1985 - 1986
Education details unavailable from Royal Military Academy

More Information

Social Presence :

Prographics :

Exp : 25 Location : Liechtenstein Job Level : N/A Designation : Hilti Foundation at Hilti Family Foundation Liechtenstein
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Insights For Selling To Roeland

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roeland is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Roeland

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Roeland move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Roeland take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Roeland

Personality Compatibility


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