Rogelio Choy

Trailblazer
DISC Type : DI

Chief Executive Officer at SB Media Group

San Francisco, California, United States

Overview

Rogelio is the CEO of SB Media Group & SBX Cars, leveraging his expertise in scaling digital marketplaces for automotive enthusiasts. A Stanford MBA and Duke graduate, he has a history of leading startups in complex industries, previously growing Eazes revenue to over $200M and serving as CEO for Cars & Bids.

Outside of his executive roles, Rogelio is a life-long car enthusiast with a passion for modern collectibles. He is also an active angel investor and advisor to a wide array of startups in sectors like AI, blockchain, and consumer tech, including Swimply, Chia Network, and SPARQ AI.

One colleague admitted their first impression was "Duke Stanford douchebag, " but later found him to be an amazing and effective leader.

Personality Overview

Informal

Persuasive

Values Relationships

If they come to believe in your value proposition, they will be your champion.  They like to keep things under control. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Digital Marketplaces
His career is focused on leading and scaling online auction sites and digital marketplaces, specifically within the automotive enthusiast community at Cars & Bids and SBX Cars.
Creator Economy
His appointment at SBX Cars was credited to his understanding of the creator economy's power to build trust and connect companies with passionate audiences.
Startup Scaling
He has a proven track record of scaling nascent businesses, having grown one company's revenue from $17M to over $200M and its team from 60 to 1000+ employees.

Media Appearances

Rogelio has no verified media appearances

Work History

12-2024
Chief Executive Officer at SB Media Group
4-2024 - 12-2024
Interim Chief Business Officer & Advisor at Versal, Inc.
12-2022 - 3-2024
Chief Executive Officer at Cars & Bids
10-2019 - 9-2022
Chief Executive Officer at Eaze
12-2018 - 10-2019
President & COO at Eaze

Education

1998 - 2000
MBA from Stanford University Graduate School of Business
1991 - 1995
BA from Duke University

More Information

Social Presence :

Prographics :

Exp : 29 Location : San Francisco, California, United States Job Level : Leadership Designation : Chief Executive Officer at SB Media Group
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Insights For Selling To Rogelio

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rogelio is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Rogelio

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Rogelio move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Rogelio take some risk or not?

  • They can take risks if necessary.

You And Rogelio

Personality Compatibility


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