Rogelio Choy in

Rogelio Choy

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Chief Executive Officer at SB Media Group
📍 San Francisco, California, United States

Rogelio is the CEO of SB Media Group & SBX Cars, leveraging his expertise in scaling digital marketplaces for automotive enthusiasts. A Stanford MBA and Duke graduate, he has a history of leading startups in complex industries, previously growing Eazes revenue to over $200M and serving as CEO for Cars & Bids.

Outside of his executive roles, Rogelio is a life-long car enthusiast with a passion for modern collectibles. He is also an active angel investor and advisor to a wide array of startups in sectors like AI, blockchain, and consumer tech, including Swimply, Chia Network, and SPARQ AI.

One colleague admitted their first impression was "Duke Stanford douchebag, " but later found him to be an amazing and effective leader.

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Experience
29 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
San Francisco, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rogelio cares about

Digital Marketplaces
His career is focused on leading and scaling online auction sites and digital marketplaces, specifically within the automotive enthusiast community at Cars & Bids and SBX Cars.
Creator Economy
His appointment at SBX Cars was credited to his understanding of the creator economy's power to build trust and connect companies with passionate audiences.
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Career

Work history

12-2024
Chief Executive Officer
SB Media Group
4-2024 - 12-2024
Interim Chief Business Officer & Advisor
Versal, Inc.
12-2022 - 3-2024
Chief Executive Officer
Cars & Bids
10-2019 - 9-2022
Chief Executive Officer
Eaze
12-2018 - 10-2019
President & COO
Eaze
In the press

Media appearances

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Education
1998 - 2000
MBA
Stanford University Graduate School of Business
1991 - 1995
BA
Duke University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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