Rogelio Choy in

Rogelio Choy

Trailblazer · DISC type DI
Chief Executive Officer at SB Media Group
📍 San Francisco, California, United States

Rogelio is the CEO of SB Media Group & SBX Cars, leveraging his expertise in scaling digital marketplaces for automotive enthusiasts. A Stanford MBA and Duke graduate, he has a history of leading startups in complex industries, previously growing Eazes revenue to over $200M and serving as CEO for Cars & Bids.

Outside of his executive roles, Rogelio is a life-long car enthusiast with a passion for modern collectibles. He is also an active angel investor and advisor to a wide array of startups in sectors like AI, blockchain, and consumer tech, including Swimply, Chia Network, and SPARQ AI.

One colleague admitted their first impression was "Duke Stanford douchebag, " but later found him to be an amazing and effective leader.

Read the full overview →
Experience
29 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
San Francisco, California, United States
Personality Overview

How Rogelio shows up

Informal
Persuasive
Values Relationships

If they come to believe in your value proposition, they will be your champion. They like to keep things under control. They are more likely to be open to unproven but exciting technologies.

Priorities

Topics Rogelio cares about

Digital Marketplaces
His career is focused on leading and scaling online auction sites and digital marketplaces, specifically within the automotive enthusiast community at Cars & Bids and SBX Cars.
Creator Economy
His appointment at SBX Cars was credited to his understanding of the creator economy's power to build trust and connect companies with passionate audiences.
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Career

Work history

12-2024
Chief Executive Officer
SB Media Group
4-2024 - 12-2024
Interim Chief Business Officer & Advisor
Versal, Inc.
12-2022 - 3-2024
Chief Executive Officer
Cars & Bids
10-2019 - 9-2022
Chief Executive Officer
Eaze
12-2018 - 10-2019
President & COO
Eaze
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1998 - 2000
MBA
Stanford University Graduate School of Business
1991 - 1995
BA
Duke University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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