Roger Garcia

Visionary
DISC Type : Ds

Senior Brand Manager & Product Manager at Hamilton Beach Brands Inc.

Greater Richmond Region, United States

Overview

Roger Garcia is a purpose-driven marketing leader with extensive experience in brand strategy and omni-channel growth at companies like Hamilton Beach Brands and Capital One. Colleagues describe him as a passionate, strategic, and data-driven collaborator. He holds an MBA from The University of North Carolina at Chapel Hill and is an expert in driving brand relevance and profitable growth.

He is bilingual in English and Spanish and has a background in personal finance from his time as a State Farm agency owner, where he advised clients on retirement, banking, and insurance. Roger also shows an interest in mentoring the next generation, having participated in university career panels to share his professional insights.

Unique fact: He made a significant career pivot from senior brand management in the corporate world to owning and operating his own insurance agency.

Personality Overview

Risk Tolerant

Fast But Thoughtful

Direct & Assertive

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Authentic Branding
He advocates for brands to be as transparent, honest, and authentic as possible to build genuine relationships with consumers who are stressed and overstimulated.
Customer Loyalty
He focuses on creating loyalty streams and direct-to-consumer relationships, such as using subscriptions for consumable products, to retain customers in a competitive market.
Product Sustainability
He views sustainability through the lens of product reliability, aiming for high star ratings to keep products out of landfills and ensuring returned items are properly recycled.

Media Appearances

Roger has no verified media appearances

Work History

2-2017
Senior Brand Manager & Product Manager at Hamilton Beach Brands Inc.
2-2017 - 6-2025
Senior Product Manager at Hamilton Beach Brands Inc.
12-2015 - 1-2017
Owner/Agent at State Farm Agent
5-2015 - 12-2015
Agent Intern at State Farm
2-2014 - 3-2015
Senior Brand Manager Multicultural at Capital One

Education

Master of Business Administration - MBA from The University of North Carolina at Chapel Hill
Bachelor of Business Administration - BBA from Baruch College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Richmond Region, United States Job Level : Middle Designation : Senior Brand Manager & Product Manager at Hamilton Beach Brands Inc.
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Insights For Selling To Roger

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roger is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Roger

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Roger move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Roger take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Roger

Personality Compatibility


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