Roger Garcia in

Roger Garcia

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Senior Brand Manager & Product Manager at Hamilton Beach Brands Inc.
📍 Greater Richmond Region, United States

Roger Garcia is a purpose-driven marketing leader with extensive experience in brand strategy and omni-channel growth at companies like Hamilton Beach Brands and Capital One. Colleagues describe him as a passionate, strategic, and data-driven collaborator. He holds an MBA from The University of North Carolina at Chapel Hill and is an expert in driving brand relevance and profitable growth.

He is bilingual in English and Spanish and has a background in personal finance from his time as a State Farm agency owner, where he advised clients on retirement, banking, and insurance. Roger also shows an interest in mentoring the next generation, having participated in university career panels to share his professional insights.

Unique fact: He made a significant career pivot from senior brand management in the corporate world to owning and operating his own insurance agency.

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Experience
14 Years
Current Role
Senior Brand Manager & Product Manager
Job Level
Middle
Location
Greater Richmond Region, United States
Personality Overview

How Roger shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Roger cares about

Authentic Branding
He advocates for brands to be as transparent, honest, and authentic as possible to build genuine relationships with consumers who are stressed and overstimulated.
Customer Loyalty
He focuses on creating loyalty streams and direct-to-consumer relationships, such as using subscriptions for consumable products, to retain customers in a competitive market.
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Career

Work history

2-2017
Senior Brand Manager & Product Manager
Hamilton Beach Brands Inc.
2-2017 - 6-2025
Senior Product Manager
Hamilton Beach Brands Inc.
12-2015 - 1-2017
Owner/Agent
State Farm Agent
5-2015 - 12-2015
Agent Intern
State Farm
2-2014 - 3-2015
Senior Brand Manager Multicultural
Capital One
In the press

Media appearances

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Education
Master of Business Administration - MBA
The University of North Carolina at Chapel Hill
Bachelor of Business Administration - BBA
Baruch College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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