Roger Rassman

Doer
DISC Type : ds

Chief Marketing Officer at Community First Credit Union

Fernandina Beach, Florida, United States

Overview

Roger has no verified overview

Personality Overview

Risk-Accepting

Strategic Planner

Long-term Focused

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Roger has no verified topics they care about

Media Appearances

Roger has no verified media appearances

Work History

2-2012 - 4-2026
Chief Marketing Officer at Community First Credit Union
4-2006 - 2-2012
FOUNDING PARTNER * CHIEF BANKING STRATEGIST at Stellar Strategic
2-1998 - 4-2006
VICE PRESIDENT * DIRECTOR OF MARKETING at ESL Federal Credit Union
5-1994 - 2-1998
VICE PRESIDENT * DIRECTOR-MARKETING at American Trust
10-1988 - 5-1994
PRODUCT MARKETING MANAGER at Associated Bank

Education

1980 - 1984
Master of Business Administration from Minnesota State University, Mankato
1980 - 1984
Bachelor of Science from Minnesota State University, Mankato

More Information

Social Presence :

Prographics :

Exp : 37 Location : Fernandina Beach, Florida, United States Job Level : N/A Designation : Chief Marketing Officer at Community First Credit Union
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Insights For Selling To Roger

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roger is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Roger

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Roger move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Roger take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Roger

Personality Compatibility


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