Roger VanDerSnick

Chief Commercial Officer at Indianapolis Colts

Indianapolis, Indiana, United States

Overview

Roger VanDerSnick is the Chief Commercial Officer for the Indianapolis Colts, leveraging a diverse background from Procter & Gamble, NASCAR, and IMG. He is responsible for all commercial operations, including sales, marketing, and media. Roger holds a Mechanical Engineering degree from Rose-Hulman Institute of Technology, where he was also an all-conference football player.

An Indiana native, Roger is passionate about motorsports, having held leadership roles at NASCAR and International Speedway Corporation. He previously served on the board for the 500 Festival, an organization celebrating the Indianapolis 500. He and his wife, Karel, have two daughters.

His career began in manufacturing at Procter & Gamble before he transitioned into brand management and, ultimately, the sports industry.

Topics They Care About

International Growth
He is leading the Colts' marketing and growth strategy in Germany and Austria, emphasizing long-term, authentic engagement over immediate profit.
Fan Engagement
Focuses on uniting fans and enhancing their experience through digital strategies, community events, and data analytics to understand fan behavior.
Sports Marketing
Has extensive experience building commercial strategies for major sports properties including the NFL, NASCAR, and IMG College.

Media Appearances

Roger has no verified media appearances

Work History

9-2024
Chief Commercial Officer at Indianapolis Colts
9-2017 - 9-2024
Chief Sales and Marketing Officer at Indianapolis Colts
2-2011 - 3-2016
Chief Sales and Marketing Officer at IMG College
CMO, SVP Marketing and Business Operations, Chief Operating Officer at International Speedway Corporation (ISC)
Managing Director, Brand and Consumer Marketing, Vice President Marketing at NASCAR

Education

1981 - 1985
Bachelor’s Degree from Rose-Hulman Institute of Technology

More Information

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Exp : 13 Location : Indianapolis, Indiana, United States Job Level : Leadership Designation : Chief Commercial Officer at Indianapolis Colts
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