Rohini Mandiwal

Questioner
DISC Type : c

Head of Marketing at Talkbar

Gurugram, Haryana, India

Overview

Rohini is a brand and marketing strategist with over nine years of experience across the IT, FMCG, and E-commerce sectors. As the Head of Marketing at Talkbar, she leverages her MBA from IIT Roorkee to blend creativity with analytics, shaping high-performing brand strategies.

During a previous role, Rohini successfully developed and launched an entirely new brand from the ground up for a WFM solution called Flow.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

AI in Marketing
Currently leads marketing for Talkbar, an AI-powered website search tool, demonstrating a focus on leveraging artificial intelligence to replace outdated keyword searches with intelligent conversations.
Real-time Analytics
Has authored articles on using real-time analytics to make quick changes in ad campaigns, deliver dynamic pricing, and gain a competitive advantage by acting on live data.
Retail & CPG Marketing
Showcases deep expertise in retail analytics, writing about using in-store data, location insights, and merchandising analytics to improve customer experience, brand management, and sales.

Media Appearances

Rohini has no verified media appearances

Work History

9-2025
Head of Marketing at Talkbar
9-2019
Deputy Manager- Brand Management at Intellicus Technologies
12-2017 - 9-2019
Senior Executive- Brand Management at Classic Tales
5-2016 - 12-2017
Senior Analyst- Marketing at Boston Analytics
5-2015 - 6-2015
Summer Intern at Eko India Financial Services Private Limited

Education

Master of Business Administration (M.B.A.) from Indian Institute of Technology, Roorkee

More Information

Social Presence :

Prographics :

Exp : 9 Location : Gurugram, Haryana, India Job Level : Mid-senior Designation : Head of Marketing at Talkbar
URL has been copied!

Insights For Selling To Rohini

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rohini is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rohini

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rohini move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rohini take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rohini

Personality Compatibility


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