Carter Frank

Observer
DISC Type : ic

VP of Operations & Analytics at Virtru

Arlington, Virginia, United States

Overview

Carter Frank is the VP of Operations & Analytics at Virtru, specializing in data analysis and corporate strategy. His experience includes managing commercial analytics teams at EAB and architecting enduring technical solutions, including CRM customization. He earned his Bachelors degree at Wake Forest University.


His first public post about his new role at Virtru was: "Is this how you do LinkedIn? Hey google, do I need any hashtags? "

Personality Overview

Value Driven

Assertive

Curious

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Data & Analytics
His career has focused on analyzing performance data for commercial departments and creating the analytics infrastructure to provide key insights for management and strategy.
CRM Strategy
Has extensive experience designing and implementing changes to Salesforce. com to increase user adoption, accommodate organizational complexity, and support analytics projects.
Commercial Operations
Served as a trusted advisor to C-level executives on commercial strategy and operations, focusing on the performance of sales, marketing, and account management departments.

Media Appearances

Carter has no verified media appearances

Work History

4-2024
VP of Operations & Analytics at Virtru
7-2019 - 5-2024
Managing Director at EAB
7-2018 - 6-2019
Senior Director at EAB
10-2016 - 6-2018
Director at EAB
7-2012 - 9-2013
CRM Specialist at The Advisory Board Company

Education

2007 - 2011
Bachelor's degree from Wake Forest University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Arlington, Virginia, United States Job Level : Senior Designation : VP of Operations & Analytics at Virtru
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Insights For Selling To Carter

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carter is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Carter

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Carter move?

  • They like to analyze well and then make their decisions.
  • Can Carter take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Carter

Personality Compatibility


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