Rohit Sankar

Galvanizer
DISC Type : Id

Media Operations Lead (India) at MoveUp Media

Ernakulam, Kerala, India

Overview

Rohit Sankar is a media entrepreneur and operations leader specializing in the cricket industry. He co-founded the digital media company CricXtasy, where he serves as COO, and also leads Indian media operations for MoveUp Media. His background includes content roles at Wisden, and he holds a Bachelor of Technology degree.

Personality Overview

Persuader

Trusting

Socially Adept

They do not mind taking risks and can make hard decisions, if necessary.  They are more likely to be open to unproven but exciting technologies. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Cricket's Business Side
As the co-founder of CricXtasy, he is deeply involved in the commercial aspects of cricket, from media partnerships with T20 leagues to the impact of fantasy sports.
Digital Media Strategy
He secured a digital media partnership for his company with the Madhya Pradesh T20 League, showing a focus on strategic growth and exclusive content delivery.
Influencer Marketing
He has publicly questioned common brand-influencer strategies, advocating for a focus on relevance and authenticity over just maximizing reach.

Media Appearances

Rohit has no verified media appearances

Work History

5-2025
Media Operations Lead (India) at MoveUp Media
3-2018 - 6-2025
Co-founder and COO at CricXtasy
7-2022 - 12-2024
Website Editor at Engage Digital Partners
10-2021 - 7-2022
Freelance Contributor at Wisden
1-2021 - 9-2021
Content Executive at Wisden

Education

2008 - 2012
Bachelor of Technology - BTech from Amrita Vishwa Vidyapeetham, Coimbatore

More Information

Social Presence :

Prographics :

Exp : 7 Location : Ernakulam, Kerala, India Job Level : Middle Designation : Media Operations Lead (India) at MoveUp Media
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Insights For Selling To Rohit

During A Call Or A Meeting

DO's

  • You might need to keep the conversation on track, they tend to slide off-topic
  • Talk about other customers and how they have derived value from your product
  • Present testimonials from existing customers about their experience with your product

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Do not come across as negative or non-supportive, work with them as a partner

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rohit is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Rohit

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Rohit move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Rohit take some risk or not?

  • They can take risks if necessary.

You And Rohit

Personality Compatibility


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