Rohit Singh

Go-getter
DISC Type : d

Founder & CEO at BBFT-Building Brands For Tomorrow

Delhi, India

Overview

Rohit Singh is the Founder-CEO of BBFT and an alumnus of IIM Kozhikode. He leverages extensive experience in the F&B and retail sectors to scale brands through franchising and fundraising. He has consulted for over 50 brands, including those founded by prominent figures from CRED and Delhivery.

He has created business models for startups founded by industry giants like Kunal Shah (Founder of CRED) and Sahil Barua (Co-founder of Delhivery).

Personality Overview

Vision Oriented

Fast-Paced

Challenger

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Franchise Expansion
His company, BBFT, is a leader in restaurant franchising, partnering with F&B brands to accelerate their nationwide expansion and increase their number of outlets.
F&B Brand Scaling
He focuses on scaling home-grown F&B and retail companies, having helped brands grow from a single outlet to over 50 through a franchise distribution network.
Affordable Coffee Market
He has publicly stated that the market for budget-friendly yet premium coffee brands in India is a significant and untapped opportunity for growth.

Media Appearances

Rohit has no verified media appearances

Work History

3-2021
Founder & CEO at BBFT-Building Brands For Tomorrow
7-2013 - 9-2013
Data Center Services at Wipro Limited
3-2013 - 4-2013
Campus Ambassador at Zapr Media Labs

Education

12-2019 - 12-2021
Masters in business Administration from Indian Institute of Management, Kozhikode
2016 - 2017
Base camp from Indian Institute of Technology, Delhi

More Information

Social Presence :

Prographics :

Exp : 5 Location : Delhi, India Job Level : Leadership Designation : Founder & CEO at BBFT-Building Brands For Tomorrow
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Insights For Selling To Rohit

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rohit is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Rohit

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Rohit move?

  • Their decision making speed is somewhere in the middle.
  • Can Rohit take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Rohit

Personality Compatibility


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