Susanna Gonnella

Evaluator
DISC Type : dcs

Founder and CEO at MyNoiLab srl, abilitiamo il cambiamento

Milan, Lombardy, Italy

Overview

Susanna Gonnella is the Founder and CEO of MyNoiLab, specializing in strategic consultancy and her innovative Mystery Coaching® model to enhance service quality. She is also a Councilor for the Milan Chamber of Commerce. Colleagues describe her as professional, enthusiastic, and positive, with a degree in Political Science.

Susanna is passionate about building profound human connections within professional communities, frequently participating in industry forums and conferences across Europe. Her travels, including a recent trip to the forests of Latvia, suggest an appreciation for nature and gaining new perspectives outside of her professional life.

She created and trademarked the innovative #MysteryCoaching® consulting model, which supports organizational growth by focusing on people.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Mystery Auditing
As a founder of the Italian Mystery Auditing Association and creator of Mystery Coaching®, she is a leading expert in using undercover audits to improve service quality.
Human-Centric Innovation
Her company's mission is to balance profit with employee well-being, emphasizing the human factor in tandem with technology and business efficiency.
Market Research Evolution
She actively discusses the role of market research in interpreting complex data, particularly in the context of emerging Artificial Intelligence technologies.

Media Appearances

Susanna has no verified media appearances

Work History

1-2008
Founder and CEO at MyNoiLab srl, abilitiamo il cambiamento
11-2020
Coach Mentor at MyNoiLab srl, abilitiamo il cambiamento
1-2023
Past President - Institutional Relations at Associazione Mystery Auditing Italia
12-2015 - 12-2022
President at Associazione Mystery Auditing Italia
12-2015 - 12-2015
Founding Member at Associazione Mystery Auditing Italia

Education

1980 - 1985
Political Science from Università degli Studi di Milano
2017 - 2017
Diploma in Mentor Coaching e Supervision from Menslab - Giuseppe Meli

More Information

Social Presence :

Prographics :

Exp : 17 Location : Milan, Lombardy, Italy Job Level : Leadership Designation : Founder and CEO at MyNoiLab srl, abilitiamo il cambiamento
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Insights For Selling To Susanna

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susanna is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Susanna

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Susanna move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Susanna take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Susanna

Personality Compatibility


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